Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Marketplace

“Why TV revivals are lucrative for networks.”

Monday, January 11, 2021, By Lily Datz
Share

Robert Thompson, Trustee Professor of radio, television and film and director of the Bleier Center for Television and Popular Culture in the Newhouse School, was interviewed for the Marketplace story “Why TV revivals are lucrative for networks.” Thompson, an expert on popular culture and the television industry, says that television show revivals, like the new “Sex and the City” reboot, are a smart move for networks because viewers already have heard of the show for years and understand it, whether they were fans or not. “That is a rich and rare commodity. You’ve already got an entire history of promotion, advertising and brand identity that is already bought and paid for,” says Thompson.

Read Full Article
  • Faculty Experts
  • Robert Thompson

  • Recent
  • NSF I-Corps Semiconductor and Microelectronics Free Virtual Course Being Offered
    Wednesday, July 16, 2025, By Cristina Hatem
  • Jianshun ‘Jensen’ Zhang Named Interim Department Chair of Mechanical and Aerospace Engineering
    Wednesday, July 16, 2025, By Emma Ertinger
  • Traugott Professor of Mechanical and Aerospace Engineering Bing Dong to Present at Prestigious AI Conference
    Wednesday, July 16, 2025, By Emma Ertinger
  • Lender Center Researcher Studies Veterans’ Post-Service Lives, Global Conflict Dynamics
    Tuesday, July 15, 2025, By Diane Stirling
  • Maxwell’s Robert Rubinstein Honored With 2025 Wasserstrom Prize for Graduate Teaching
    Tuesday, July 15, 2025, By News Staff

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.