Jennifer Stromer-Galley writes “Trump and Biden ads on Facebook and Instagram focus on rallying the base.”

Jennifer Stromer-Galley, professor in the School of Information Studies, authored an opinion piece for The Conversation titled “Trump and Biden ads on Facebook and Instagram focus on rallying the base.” Stromer-Galley studies political campaigns in the digital era and is a part of the Illuminating 2020 project at Syracuse University, which “tracks the spending and the targets of Facebook and Instagram ad buys, based on data provided by the platforms.” Her research found that advertising accounts for nearly 30% of both campaigns’ spending, as both candidates “are trying to mobilize voters – find supporters and then spark them to get involved.”