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Student Marketing Advisory Committee Begins Third Year of Engagement
The Student Marketing Advisory Committee returned for its third year with its first semester meeting on Friday, Sept. 18. With four returning members, this 14-person group composed of undergraduate, graduate and post-traditional students serves in an advisory capacity and provides counsel to Chief Marketing Officer Dara Royer as her team works with partners across campus to move the University’s mission forward.
The committee will also advise the division on how to best share the University’s many stories in an authentic and compelling manner that resonates with today’s prospective students, parents, alumni and donors.
“This group allows us to voice our thoughts in a professional manner and atmosphere,” says Savannah Stocker ’23, a student in the School of Education. “It’s really exciting knowing that my input will influence the way in which Syracuse University is represented. I have enjoyed getting to think about how we can best showcase what it means to be a part of the Orange family.”
The members include:
- Rikki Sargent*, graduate student in the College of Arts and Sciences
- Sadie Coleman ’22*, School of Information Studies
- Kevin Treadway ’22*, College of Arts and Sciences
- Zachary Kubala ’21*, College of Engineering and Computer Science
- Jessica Friebely ’23, Newhouse School
- Patrick Penfield ’21, Whitman School of Management
- Briana Okebalama ’23, College of Arts and Sciences
- Dhvani Ketan Doshi ’21, School of Architecture
- Echo Fridley ’21, Falk College of Sport and Human Dynamics
- Briana Lavin ’22, College of Arts and Sciences
- Vicente Cuevas ’24, University College
- Nia Shaw ’21, Newhouse School
- Savannah Stocker ’23, School of Education
- Laura Malaeb ’24, Whitman School of Management
“This committee continues to bring great energy and provide key insights on topics that are essential to enhancing how we tell our Syracuse University story,” Royer says. “Their voices represent many diverse audiences on our campus. Even though our meetings are now virtual, the same authenticity and passion can be felt in our conversations.”
The committee plays a critical role as the University evolves its brand. The group also provided valuable focus group insights and qualitative feedback on the University’s ongoing global marketing initiatives including videos, social media and advertising.
The committee will meet virtually twice a semester and on an ad hoc basis. The next meeting is scheduled for Friday, Oct. 23.
*indicates returning members