“If You Want Your Branch to Be a Friend, You Can’t Walk Away From a Conversation About Race”

Beth Egan, associate professor of advertising in the Newhouse School, wrote an opinion piece for AdWeek titled “If You Want Your Brand to Be a Friend, You Can’t Walk Away From a Conversation About Race.” Egan argues that now more than ever it is important for brands to be a part of the conversation about race, as “the movement is being driven by youth culture” and “social media is their means of communications” so brands must start a dialogue on these same platforms. Egan says that brands must “recognize there’s a responsibility to have voice.”