Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Marketplace

“How to stay on the air for half a century? Ask ‘The Young and the Restless'”

Thursday, June 25, 2020, By Lily Datz
Share
pop cultureSoap operaTelevision Radio and Film

Robert Thompson, Trustee Professor of television, radio and film in the Newhouse School and director of the Bleier Center for Television and Pop Culture, was quoted in the Marketplace story “How to stay on the air for half a century? Ask ‘The Young and the Restless’.” Professor Thompson, an expert on all things pop culture, says that “if you can get more viewers for a cheaper show, like a ‘Dr. Phil,’ or an ‘Ellen,’ or a ‘Kelly and Ryan,’ or ‘The View,’  or any of these, eventually the cost benefit of continuing this venerable old genre begins to look a lot less attractive.” Yet, soaps are still cheaper to produce and have continued for years.

 

Read Full Article
  • Faculty Experts
  • Robert Thompson

  • Recent
  • Important Update: Spring 2021 Pre-Arrival Testing Requirements (Students from New York State and contiguous states)
    Thursday, January 14, 2021, By News Staff
  • Important Update: Spring 2021 Pre-Arrival Testing and Quarantine Requirements (Students from all states non-contiguous to New York State and international locations)
    Thursday, January 14, 2021, By News Staff
  • Students and Families Invited to Participate in Zoom Sessions to Discuss Return to Campus Planning
    Thursday, January 14, 2021, By News Staff
  • The Role of Digital Forensics and Tracking Down US Capitol Riot Criminals
    Thursday, January 14, 2021, By Daryl Lovell
  • Female Sport Analytics Students Look to Transform Their Love of Math, Sports into STEM Careers
    Thursday, January 14, 2021, By News Staff

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2021 Syracuse University News. All Rights Reserved.