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Financial Times

“New calls for American football team Redskins to rename.”

Saturday, May 30, 2020, By Lily Datz
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Brand ManagementFootballRebrandingSports Management

Patrick Walsh, an Associate Professor of Sport Management in Falk College, was interviewed by the Financial Times for the story, “New calls for American football team Redskins to rename.” Professor Walsh is an expert on brand management practices of sport organizations and how they can best harness the power of their brand to further their business objectives, specifically the rebranding of sport organizations.

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