While the Black Friday 2022 shopping event is still a week away, holiday deals and sales promotions have already been underway for weeks at some of the nation’s largest retailers. Ray Wimer is an assistant professor of retail practice at…
‘Fan Bases are Shifting Under a Demographic Wave of Esports’
Rick Burton is the David B. Falk Endowed Professor of Sport Management in the Falk College.
Will pro sports continue to earn fans from younger generations? Or are they still catering to baby boomers and unwilling to learn how to attract someone born in 2010? Burton is a co-author—with Norm O’Reilly, director of the International Institute for Sport Business & Leadership at the University of Guelph and partner consultant at T1—of an essay for Sports Business Daily that argues pre-teens will have even less interest in baseball or football than our current college students.
To read their opinion piece in its entirety, visit Sports Business Daily.
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