Luxury department store Lord & Taylor and the company that owns both Men’s Warehouse and Jos. A. Bank have announced plans to file for Chapter 11 bankruptcy protection. The stores join a growing list of retailers that have made similar…
‘Fan Bases are Shifting Under a Demographic Wave of Esports’
Rick Burton is the David B. Falk Endowed Professor of Sport Management in the Falk College.
Will pro sports continue to earn fans from younger generations? Or are they still catering to baby boomers and unwilling to learn how to attract someone born in 2010? Burton is a co-author—with Norm O’Reilly, director of the International Institute for Sport Business & Leadership at the University of Guelph and partner consultant at T1—of an essay for Sports Business Daily that argues pre-teens will have even less interest in baseball or football than our current college students.
To read their opinion piece in its entirety, visit Sports Business Daily.
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