In 1978, Cliff Ensley ’69, ’70, G’71 had an idea to start his own business and just $2,500 to do it. He was used to taking on challenges—there was no stopping him. Growing up, he struggled with a learning disability—at…
‘Fan Bases are Shifting Under a Demographic Wave of Esports’
Rick Burton is the David B. Falk Endowed Professor of Sport Management in the Falk College.
Will pro sports continue to earn fans from younger generations? Or are they still catering to baby boomers and unwilling to learn how to attract someone born in 2010? Burton is a co-author—with Norm O’Reilly, director of the International Institute for Sport Business & Leadership at the University of Guelph and partner consultant at T1—of an essay for Sports Business Daily that argues pre-teens will have even less interest in baseball or football than our current college students.
To read their opinion piece in its entirety, visit Sports Business Daily.
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