The Battle of the Box Office: What Do Audiences Really Want?

Kendall Phillips, professor in the Department of Communication and Rhetorical Studies in the College of Visual and Performing Arts, was quoted in the Morning Consult story “Audiences Want Antiheroes, Moral Ambiguity in Films,” and the Observer story “How Much Marvel Is Too Much Marvel?” Using his extensive knowledge of film, Phillips commented on ways movies can grab and maintain the interest of viewers.