FTC Guidelines Aim to Promote Transparency in Online Advertising

Jennifer Grygiel, Assistant Professor of Communications in the Newhouse School, was featured in the ABC News story “Popular YouTuber chimes in on federal product disclosure guide for influencers.” In the story, Grygiel explains the Federal Trade Commissions’s guidelines for social media influencers on how to disclose their brand partnerships. These guidelines aim to promote transparency in online advertising and influencer endorsement deals.