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Folio:

Featured Editorial Lists Drive Profitability for Magazine Franchises

Sunday, October 6, 2019, By Hailey Womer
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Newhouse School of Public Communications

Aileen Gallagher, associate professor of Magazine, News and Digital Journalism in the Newhouse School, was quoted in the Folio: story “Turning Editorial Franchises into Brand Builders and Moneymakers.” In the article, Gallagher comments on the importance of magazines hosting live events to highlight the key companies and figures included in their featured editorials.

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