For University’s 150th, the Bookstore Celebrates the Original Orange

Syracuse University’s sesquicentennial is an opportunity to reflect on the University’s bold history and legendary alumni, and on events that shaped the institution. The Syracuse University Bookstore is taking advantage of the opportunity to highlight some of the key moments, athletic achievements—and mascots!—that have played a part in the University’s rich past.

A series of College Vault products are on sale now in the Bookstore, featuring the 1959 National Football Championship, a 1990s version of the block-S Syracuse logo and Vita the Goat—the bygone live mascot who roamed the sidelines of Archbold Stadium during the 1920s.

The products are the result of a collaboration between the Bookstore, Athletic Communications, University Archives and Trademark Licensing.

“It was a group effort,” says Rachel Duffy, director of Trademark Licensing. “We knew that the University had this deep well of iconic imagery, and translating those into products celebrating the 150th was an opportunity to showcase the history of the University.”

The community should keep their eyes peeled for more throwback apparel and products throughout the year, as the Bookstore celebrates Syracuse University’s 150 years of impact. In the meantime, Orange fans can buy their exclusive 150th anniversary and College Vault products at the Syracuse University Bookstore (open throughout construction at the Schine Student Center), or order online at the Bookstore’s website.

Fans can also look forward to a “Celebrate the Original Orange” photo booth at ’Cuse on the Shaw Quad prior to the Sept. 21 football game against Western Michigan, where community members can take their picture in their favorite Syracuse College Vault products.