Why Are Celebrities Obsessed with Smiley Faces in Fashion?

Bob Thompson, Trustee Professor and director of the Bleier Center for Television and Popular Culture in the Newhouse School, was interviewed by Billboard for the article “Why Justin Bieber, J Balvin and more are obsessed with smiley faces in fashion.”

In the article, Thompson compared the simplicity of the smiley face to a hieroglyphic. “Stick a smiley face on a piece of clothing, and it is the ultimate in readability,” he added.