Feel like the back-to-school shopping ads are coming in earlier and earlier? You’re not alone.
According to the National Retail Federation, families are expected to spend more than ever this year on school and college supplies, averaging nearly $700 for families with kids in elementary, middle and high schools. Overall spending is expected to total more than $26 billion.
Ray Wimer is an assistant professor of retail practice at Syracuse University’s Martin J. Whitman School of Management.
Wimer says:
“The earlier start on back-to-school shopping really seems to be a reaction to Amazon Prime Day as retailers try to take advantage of the shopper looking for discounts in mid-July.
“Extending out back-to-school could be advantageous as it extends into a shopping period that tends to be slow for retailers. This year many retailers got involved in the discounts as they were carrying excess inventory.
“Back-to-school is the second-biggest shopping event in retail after holiday shopping.
“I have a feeling that the consumer would rebel if back-to-school went before July 4th, at least in the Northeast.”
To request interviews or get more information:
Daryl Lovell
Media Relations Manager
Division of Communications and Marketing
T 315.443.1184 M 315.380.0206
dalovell@syr.edu | @DarylLovell
Syracuse University
Syracuse University Libraries’ Blackstone LaunchPad & Techstars is accepting applications on a rolling basis from undergraduate and graduate students who need help moving an idea from concept to commercialization. Grants of up to $2,500 may be awarded to individual students…
A new paper by Syracuse University Professor Joseph Warburton offers compelling new evidence of the risk of business development companies (BDCs). Warburton, who holds dual appointments as professor of law in the College of Law and professor of finance in…
Syracuse University senior Bailie Brown will be the first female to earn a bachelor’s degree in sport analytics from the Falk College when she completes her coursework in May 2021. She is grateful for connections made with women in sports…
Amy McHale, assistant dean for master’s programs at the Whitman School of Management, calls herself a jack of all trades. Since 2008 she has held roles focused on the student experience and preparing graduates to enter the workforce with a…
After kicking off in the fall of 2018, the Women in Leadership (WiL) initiative, created through the vision of Candace Campbell Jackson, senior vice president and chief of staff to Chancellor Kent Syverud, and a steering committee of women leaders,…
If you need help with your subscription, contact sunews@syr.edu.
