Feel like the back-to-school shopping ads are coming in earlier and earlier? You’re not alone.
According to the National Retail Federation, families are expected to spend more than ever this year on school and college supplies, averaging nearly $700 for families with kids in elementary, middle and high schools. Overall spending is expected to total more than $26 billion.
Ray Wimer is an assistant professor of retail practice at Syracuse University’s Martin J. Whitman School of Management.
Wimer says:
“The earlier start on back-to-school shopping really seems to be a reaction to Amazon Prime Day as retailers try to take advantage of the shopper looking for discounts in mid-July.
“Extending out back-to-school could be advantageous as it extends into a shopping period that tends to be slow for retailers. This year many retailers got involved in the discounts as they were carrying excess inventory.
“Back-to-school is the second-biggest shopping event in retail after holiday shopping.
“I have a feeling that the consumer would rebel if back-to-school went before July 4th, at least in the Northeast.”
To request interviews or get more information:
Daryl Lovell
Media Relations Manager
Division of Communications and Marketing
T 315.443.1184 M 315.380.0206
dalovell@syr.edu | @DarylLovell
Syracuse University
The Martin J. Whitman School of Management announces the creation of a new initiative that will support students’ personal and professional development at the intersection of business and mental health. This new initiative is made possible through a $500,000 gift…
Aidan Mickleburgh ’23, G’23 (College of Engineering and Computer Science and Martin J. Whitman School of Management) won the $10,000 second place prize in the prestigious 2023 Atlantic Coast Conference (ACC) InVenture Prize competition, which was held at Florida State…
Syracuse University is investing in the success of women small business owners through a new special impact grant to the WISE Women’s Business Center (WBC). This $100,000 in funding will allow WISE WBC to provide expert technical assistance to over…
The Martin J. Whitman School of Management and David B. Falk College of Sport and Human Dynamics are launching a new undergraduate dual degree program that helps students pursue growing career opportunities in sports business. The new undergraduate sport management/business…
Students Jackson Hett and Preston Klaus aren’t studying law, but they proved they can negotiate with some of the best law students from around the country. Sport analytics major Hett ’23 and sport analytics alumnus Klaus ’22, G’23 recently finished…
If you need help with your subscription, contact sunews@syr.edu.
