Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Business & Economy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Business & Economy

Amazon, Online Retailers Pushing Back-To-School Shopping Season Earlier

Tuesday, July 23, 2019, By Daryl Lovell
Share
Whitman School of Management

Feel like the back-to-school shopping ads are coming in earlier and earlier? You’re not alone.

According to the National Retail Federation, families are expected to spend more than ever this year on school and college supplies, averaging nearly $700 for families with kids in elementary, middle and high schools. Overall spending is expected to total more than $26 billion.

Ray Wimer is an assistant professor of retail practice at Syracuse University’s Martin J. Whitman School of Management.

Wimer says:

“The earlier start on back-to-school shopping really seems to be a reaction to Amazon Prime Day as retailers try to take advantage of the shopper looking for discounts in mid-July.

“Extending out back-to-school could be advantageous as it extends into a shopping period that tends to be slow for retailers. This year many retailers got involved in the discounts as they were carrying excess inventory.

“Back-to-school is the second-biggest shopping event in retail after holiday shopping.

“I have a feeling that the consumer would rebel if back-to-school went before July 4th, at least in the Northeast.”

 

To request interviews or get more information:

Daryl Lovell
Media Relations Manager
Division of Communications and Marketing

T 315.443.1184   M 315.380.0206
dalovell@syr.edu | @DarylLovell

Syracuse University

  • Author
  • Faculty Experts

Daryl Lovell

  • Ray Wimer

  • Recent
  • Arts and Sciences Hosts Inaugural Scholarship and Research Gala
    Friday, May 9, 2025, By Sean Grogan
  • Chancellor Kent Syverud Honored as Distinguished Citizen of the Year at 57th Annual ScoutPower Event
    Thursday, May 8, 2025, By News Staff
  • New Maymester Program Allows Student-Athletes to Develop ‘Democracy Playbook’
    Thursday, May 8, 2025, By Wendy S. Loughlin
  • From Policy to Practice: How AI is Shaping the Future of Education
    Thursday, May 8, 2025, By Christopher Munoz
  • Kohn, Wiklund, Wilmoth Named Distinguished Professors
    Thursday, May 8, 2025, By Wendy S. Loughlin

More In Business & Economy

Blackstone LaunchPad Student Start-Ups Win in the 2025 New York Business Plan Competition

Three Syracuse University Libraries’ Blackstone LaunchPad (LaunchPad) student start-up teams won prizes in the finals of the New York Business Plan Competition (NYBPC), powered by Upstate Capital Association of NY, held in Albany on April 24. Carolyn Fernandes G’25 (College…

2025 Raymond von Dran iPrize and Hunter Brooks Watson Spirit of Entrepreneurship Award Winners Announced

Winners of the 2025 School of Information Studies’ (iSchool) Raymond von Dran (RvD) Fund for Student Entrepreneurship iPrize competition and the Hunter Brooks Watson (HBW) Spirit of Entrepreneurship Award were announced on April 10 at the Blackstone LaunchPad in Bird…

Women Leaders in Sports Helping to Create a Promising Future for Syracuse Students

One of the many benefits of the new partnership between the nationally recognized Women Leaders in Sports and the Falk College of Sport and Human Dynamics is the mentorship that Women Leaders in Sports executives are providing to Falk students….

Whitman School’s MBA Achieves Highest Ranking in 25 Years By U.S. News & World Report; Entrepreneurship MBA Is Ranked No. 29

The residential MBA program at the Martin J. Whitman School of Management is now ranked No. 54 in the nation, up from No. 66 last year and No. 84 a few years ago, by U.S. News & World Report’s 2025…

2 Whitman Seniors Named 2025 Poets&Quants Best & Brightest Undergraduate Business Majors

Two Martin J. Whitman School of Management seniors—Evan Kalish (finance and business analytics) and Talia St. Angelo (finance and marketing)—were selected by Poets&Quants for Undergrads to be highlighted in its annual Best & Brightest Undergraduate Business Majors feature. This is the tenth annual…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.