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Business Standard

Viral Gilette Ad Campaign Will Strengthen Company’s Equity

Friday, February 22, 2019, By Sean Dorcellus
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Newhouse School of Public Communications

Brian Sheehan, Professor of Advertising in the Newhouse School of Public Communications, wrote the Business Standard story “Standing firm against backlash.”

In the article’s subheading, Sheehan claims that “Gilette’s campaign supporting the #metoo campaign will help strengthen its equity.”

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  • Brian Sheehan

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