Business Standard
Viral Gilette Ad Campaign Will Strengthen Company’s Equity
Friday, February 22, 2019,
By Sean Dorcellus
Brian Sheehan, Professor of Advertising in the Newhouse School of Public Communications, wrote the Business Standard story “Standing firm against backlash.”
In the article’s subheading, Sheehan claims that “Gilette’s campaign supporting the #metoo campaign will help strengthen its equity.”