According to the National Retail Federation, more than 160 million people are expected to shop over the five-day Thanksgiving weekend, with 71 percent of those consumers planning to hit brick-and-mortar and online retailers on Black Friday.
Ray Wimer is an assistant professor of retail practice at Syracuse University’s Martin J. Whitman School of Management. With so many Black Friday shoppers opting to catch deals online, Professor Wimer says Cyber Monday is no longer unique.
Wimer says:
“Black Friday is really no longer a one-day shopping extravaganza. It really signals a kickoff to a five-day promotional period that concludes on Cyber Monday.
“Significantly early reports of buyer intent shows that 33 percent of U.S. shoppers will mostly or only shop Black Friday online taking away from some of the Cyber Monday uniqueness.
“Furthermore, 54 percent of U.S. shoppers say they are more likely to shop online during Black Friday with the biggest reasons being convenience and simplicity. Again, this would detract from the Cyber Monday event.”
To request interviews or get more information:
Daryl Lovell
Media Relations Manager
Division of Communications and Marketing
T 315.443.1184 M 315.380.0206
dalovell@syr.edu | @DarylLovell
820 Comstock Avenue, Suite 308, Syracuse, NY 13244
news.syr.edu | syracuse.edu
Syracuse University
Developers like Epic Games, which is the creator behind the popular game Fortnite, will be able to use alternative payment systems within the Apple platform, according to a recent legal decision. Earlier this month, a judge ruled that Apple was…
Throughout the United States, there are people who have come out strongly against mask or vaccine mandates. But Syracuse University assistant professor Kyla Garrett Wagner, who studies the relationships between public health and the First Amendment, says that laws and…
The AP wrote, “Angela Merkel will leave office as one of modern Germany’s longest-serving leaders and a global diplomatic heavyweight, with a legacy defined by her management of a succession of crises that shook a fragile Europe rather than any…
A state of emergency was declared in New York on Sept. 2 following the torrential rainfall and heavy flooding in many parts of the Northeast last night. At least 10 deaths have been reported across Maryland, New Jersey and New…
On Aug. 31, the last of the American troops left Afghanistan. In an afternoon address, President Biden spoke extensively about the costs of war for American servicemembers and veterans and the lasting impacts on their mental health. Kenneth Marfilius is…
If you need help with your subscription, contact sunews@syr.edu.
