Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media Tip Sheets
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media Tip Sheets

Is Cyber Monday Still a Thing? Retail Expert Says Its ‘Uniqueness’ Is Disappearing

Monday, November 19, 2018, By Daryl Lovell
Share

According to the National Retail Federation, more than 160 million people are expected to shop over the five-day Thanksgiving weekend, with 71 percent of those consumers planning to hit brick-and-mortar and online retailers on Black Friday.

Ray Wimer is an assistant professor of retail practice at Syracuse University’s Martin J. Whitman School of Management. With so many Black Friday shoppers opting to catch deals online, Professor Wimer says Cyber Monday is no longer unique.

Wimer says:

“Black Friday is really no longer a one-day shopping extravaganza. It really signals a kickoff to a five-day promotional period that concludes on Cyber Monday.

“Significantly early reports of buyer intent shows that 33 percent of U.S. shoppers will mostly or only shop Black Friday online taking away from some of the Cyber Monday uniqueness.

“Furthermore, 54 percent of U.S. shoppers say they are more likely to shop online during Black Friday with the biggest reasons being convenience and simplicity. Again, this would detract from the Cyber Monday event.”

To request interviews or get more information:

Daryl Lovell
Media Relations Manager
Division of Communications and Marketing

T 315.443.1184   M 315.380.0206
dalovell@syr.edu | @DarylLovell

820 Comstock Avenue, Suite 308, Syracuse, NY 13244
news.syr.edu | syracuse.edu

Syracuse University

  • Author
  • Faculty Experts

Daryl Lovell

  • Ray Wimer

  • Recent
  • Calling All Alumni Entrepreneurs: Apply for ’CUSE50 Awards
    Tuesday, June 24, 2025, By John Boccacino
  • Iran Escalation: Experts Available This Week
    Tuesday, June 24, 2025, By Vanessa Marquette
  • SCOTUS Win for Combat Veterans Backed by Syracuse Law Clinic
    Monday, June 23, 2025, By Vanessa Marquette
  • Syracuse Views Summer 2025
    Monday, June 23, 2025, By News Staff
  • Tiffany Xu Named Harry der Boghosian Fellow for 2025-26
    Friday, June 20, 2025, By Julie Sharkey

More In Media Tip Sheets

Iran Escalation: Experts Available This Week

If you’re covering the latest developments with Iran and their impact on Israel, the U.S., China, Russia, global supply chains, and more, Syracuse University faculty experts are available for interviews this week. Below, you’ll find a list of experts along…

SCOTUS Win for Combat Veterans Backed by Syracuse Law Clinic

On Thursday, June 12, the United States Supreme Court issued a unanimous decision in Soto v. United States, marking a significant victory for U.S. combat veterans seeking disability compensation. The 9-0 opinion, authored by Justice Clarence Thomas, held that the…

Japan’s Crackdown on ‘Shiny’ Names Sparks Cultural Reflection

In a move that’s turning heads both in Japan and abroad, the Japanese government is reportedly cracking down on so-called “shiny” names, unconventional names often inspired by pop culture references like “Pikachu” or “Nike” given to newborns. While some see…

5 Tips to Protect Your Health and Prepare for Worsening Air Conditions

The smoke from more than 100 Canadian wildfires is reaching many regions within the U.S., including as far south as Georgia. Air quality is deteriorating in the Midwest, Great Lakes and Northeast, prompting health advisories in many cities. In Canada,…

Expert Available to Discuss DOD Acceptance of Qatari Jet

If you’re a reporter covering the U.S. Department of Defense’s acceptance of a luxury jet from Qatar, Alex Wagner, adjunct professor at Syracuse University’s Maxwell School of Citizenship and Public Affairs, is available for interviews. Please see his comments below….

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.