With Singles’ Day – a shopping event first introduced by Alibaba 10 years ago – quickly approaching, retailers are gearing up for even more sales during the shopping blitz.
Ray Wimer is an assistant professor of retail practice at Syracuse University’s Martin J. Whitman School of Management. Professor Wimer says Singles’ Day sales may top $25 billion this year, despite the still little-known awareness in the U.S. about the shopping day.
Wimer says:
“Singles’ Day takes place on November 11, a date that reflects being just one person and was started as a day to celebrate being single in Asia-Pacific…a reverse Valentine’s Day if you will.
“Sales on November 11, 2017 were $25.4 billion and are expected to be greater this year. Mobile shopping, or m-commerce, dominates the day in how people shop. This is very significant as e-commerce shopping is seeing the largest growth in m-commerce across the world.”
“It’s now one of the world’s largest shopping day with people from over 220 countries taking part. But according to eMarketer, only 7% of the U.S. population is aware of Singles’ Day. This one-day event dwarfs the U.S. spending in the period between Thanksgiving, Black Friday, and Cyber Monday combined.”
To request interviews or get more information:
Daryl Lovell
Media Relations Manager
Division of Communications and Marketing
T 315.443.1184 M 315.380.0206
dalovell@syr.edu | @DarylLovell
Syracuse University
David Van Slyke, dean of the Maxwell School at Syracuse University, is available to discuss the long-term consequences of the shutdown including that many people, especially young people from working for the government. Those young people may instead choose to work for…
This week, Amazon became the world’s most valuable publicly traded U.S. company for the first time, passing tech giant Microsoft which had taken over the top spot in late 2018. Ray Wimer is an assistant professor of retail practice at…
This month’s rare total eclipse will be the last one visible from the United States until 2022. Walter Freeman is an assistant teaching professor in the Physics Department at Syracuse University’s College of Arts and Sciences. Freeman answers five questions…
Kendall Phillips, professor of communication and rhetorical studies at Syracuse University, is available to discuss President Trump’s primetime speech on the partial government shutdown. Prof. Phillips taught a class about the rhetoric of President Trump and popular culture and offered four…
Social media expert and Syracuse University faculty member Jennifer Grygiel is available to discuss the latest findings in the newly-released Disinformation Report. Assistant Professor of Communications at the Newhouse School at Syracuse University, Jennifer Grygiel says that this shows a memetic…
If you need help with your subscription, contact sunews@syr.edu.
