Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Refinery 29

Professor Eunkyu Lee Comments on Roseanne’s Impact on ABC

Thursday, June 7, 2018, By Essence Britt
Share

Now that “Roseanne” will no longer be aired on ABC, ABC will lose a decent amount of money according to press. Eunkyu Lee, professor of marketing at the Martin J. Whitman School of Management, mentioned in the Refinery 29 article agrees and says that the company (ABC) should consider the factors it’ll face from a financial point of view.

Lee states, “Expected reaction from the TV audience market (public criticism and decline in popularity), expected reaction from the advertiser market (canceling advertisements based on their willingness to associate their valuable brands with Roseanne), and ABC’s own concern on its brand affected by association with Roseanne.“

Read Full Article
  • Recent
  • Doctoral Candidate Wins Grant for Research on Infrastructure, Violence and Resistance in Pakistan
    Friday, August 1, 2025, By News Staff
  • Co-President of Disability Law Society Eyes Career in National Security Law in Washington
    Thursday, July 31, 2025, By Jordan Bruenger
  • Lender Center New York Event Gathers Wealth Gap Experts
    Wednesday, July 30, 2025, By Diane Stirling
  • After Tragedy, Newhouse Grad Rediscovers Her Voice Through Podcasting
    Wednesday, July 30, 2025, By Chris Velardi
  • Back-to-School Shopping: More Expensive and Less Variety of Back-to-School Items
    Tuesday, July 29, 2025, By Daryl Lovell

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.