Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Refinery 29

Professor Eunkyu Lee Comments on Roseanne’s Impact on ABC

Thursday, June 7, 2018, By Essence Britt
Share

Now that “Roseanne” will no longer be aired on ABC, ABC will lose a decent amount of money according to press. Eunkyu Lee, professor of marketing at the Martin J. Whitman School of Management, mentioned in the Refinery 29 article agrees and says that the company (ABC) should consider the factors it’ll face from a financial point of view.

Lee states, “Expected reaction from the TV audience market (public criticism and decline in popularity), expected reaction from the advertiser market (canceling advertisements based on their willingness to associate their valuable brands with Roseanne), and ABC’s own concern on its brand affected by association with Roseanne.“

Read Full Article
  • Recent
  • Syracuse Stage Concludes 2024-25 Season With ‘The National Pastime’
    Wednesday, June 4, 2025, By Joanna Penalva
  • Japan’s Crackdown on ‘Shiny’ Names Sparks Cultural Reflection
    Tuesday, June 3, 2025, By Keith Kobland
  • Newhouse Professor Robert Thompson Featured on ‘NBC Nightly News’ for Pop Culture Lecture Series
    Monday, June 2, 2025, By Keith Kobland
  • Syracuse University Libraries’ Information Literacy Scholars Produce Information Literacy Collab Journal
    Thursday, May 29, 2025, By Cristina Hatem
  • Trip to Atlanta Gives Falk Students ‘Real-World’ Opportunities and Connections
    Thursday, May 29, 2025, By Matt Michael

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.