Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
The Week

The New Way to Successfully Crowdfund

Friday, May 25, 2018, By Sawyer Kamman
Share

Makana Chock, an associate professor of communications at the Newhouse School, recently spoke with The Week about the future of crowdfunding, and how some companies are succeeding in earning more donations thanks to evoking feelings and emotions within donors.

“There is a trend to develop the technology, to have things that are more high-tech, more immersive,” Chock says. “But at the same time, the ones that are successful are the ones that actually create a way of appealing to people’s need for human interaction. … You can have something that’s very high-tech, but if it doesn’t have a story, if we don’t emotionally respond to people in the story, we don’t like it.”

Read Full Article
  • Faculty Experts
  • Makana Chock

  • Recent
  • Maxwell’s Robert Rubinstein Honored With 2025 Wasserstrom Prize for Graduate Teaching
    Tuesday, July 15, 2025, By News Staff
  • National Ice Cream Day: We Tried Every Special at ’Cuse Scoops So You Don’t Have To
    Tuesday, July 15, 2025, By News Staff
  • Message From Chief Student Experience Officer Allen W. Groves
    Monday, July 14, 2025, By News Staff
  • Haowei Wang Named Maxwell School Scholar in U.S.-China/Asia Relations
    Monday, July 14, 2025, By News Staff
  • LaunchPad Awards Student Start-Up Fund Grant
    Saturday, July 12, 2025, By Cristina Hatem

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.