Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Students
    • All Topics
  • Contact
  • Submit
Philadelphia Tribune

Subliminal Advertising in ‘Uncle Drew’ Movie

Friday, May 25, 2018, By Sawyer Kamman
Share
advertisingMillennials

NBA star Kyrie Irving is set to hit the big screen soon for his new movie Uncle Drew. While the film looks to entertain, it also has some subliminal advertising hidden within. This comes from Pepsi, who started the Uncle Drew series with viral videos that came out in 2012. Newhouse advertising professor Beth Egan spoke with the Philadelphia Tribune about this advertising and how it relates to the younger audience.

“It’s not that people don’t like ads; it’s that people don’t like being sold to,” she said. “Millennials especially are really keen to have a relationship with brands, but that has to be a true, authentic and two-way relationship.”

Read Full Article
  • Faculty Experts
  • Beth Egan

  • Recent
  • Department of Drama Presents ‘Dance Nation’
    Friday, March 24, 2023, By Joanna Penalva
  • Three Faculty Members Collect Top National Awards and Grants
    Friday, March 24, 2023, By Dan Bernardi
  • Falk College Nutrition Science Students Examining Impact of Father’s Obesity on Children
    Friday, March 24, 2023, By Matt Michael
  • Student Veterans Spend Spring Break in Atlanta
    Friday, March 24, 2023, By Charlie Poag
  • Third Thonis Endowed Professorship Announced: The Multiplier Effect in Philanthropy
    Friday, March 24, 2023, By Eileen Korey

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2023 Syracuse University News. All Rights Reserved.