Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
USA Today

Musk’s Firm Stance Bad for Brand, Expert Says

Tuesday, May 1, 2018, By Sawyer Kamman
Share
Elon MuskNewhouse School of Public CommunicationsSafetyTesla

After a driver was killed while using the autopilot function of a Tesla Model X, CEO Elon Musk found himself the target of critics calling out the safety of his vehicles. Musk did not take the criticism well, a stance that may have been a mistake, says Newhouse professor Michael Meath.

“You need to show empathy when there’s a consumer-facing product involved,” Meath, a crisis communications expert, told USA Today. “The way Musk carries himself is innovative and unconventional, but he can also be cavalier.”

Read Full Article
  • Recent
  • Behind the Greens with Drumlins’ Peter McPartland
    Friday, June 24, 2022, By Abby Haessig
  • Tips for Managing Your Spring (Achoo!) Allergies
    Friday, June 24, 2022, By Diane Stirling
  • 9 Faculty Members Presented NSF CAREER Awards
    Friday, June 24, 2022, By Diane Stirling
  • Faculty expert reflects on 80th anniversary of Holocaust publication
    Thursday, June 23, 2022, By Vanessa Marquette
  • Syracuse Views Spring/Summer 2022
    Wednesday, June 22, 2022, By News Staff

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2022 Syracuse University News. All Rights Reserved.