Expert Thompson Explains Goop’s 10 Year Rise

From ‘conscious uncoupling’ to wearable healing stickers, Gwyneth Paltrow’s brand Goop has always been unconventional. However, after 10 years the wellness brand is turning large profits, with that expected to continue next year, with a projection of earning 200% more profits year over year. For Moneyish, Newhouse professor and director of the Bleier Center for Television and Pop Culture Robert Thompson talked about this growth, and how Paltrow was able to accomplish such a feat.

“She took a relatively simple idea of wellness in all of its manifestations — cooking, health, beauty products — and she converted it into content which then gets distributed through all of these different venues,” he said. “She came up with a lot of different ways and places to talk about wellness. A lot of people think that some of it’s snake oil salesmen, but a lot of people don’t.”