Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Health & Society
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Health & Society

Sport Management Alumnus Promotes Olympic Athletes of Team Visa

Tuesday, February 13, 2018, By Kathleen Haley
Share
alumniFalk College of Sport and Human DynamicsSport Management
man kneeling in front of poster

Brian Meyer ’11 works with the Visa Olympic Sponsorship team, managing the 54 Olympic and Paralympic athletes for the 2018 Olympics who Visa sponsors and their media and marketing appearances in South Korea.

At the Olympics in PyeongChang, Brian Meyer ’11 is cheering on a roster of international athletes.

Meyer, an account manager with Endeavor (formerly WME|IMG), works with the Visa Olympic Sponsorship team, managing the 54 Olympic and Paralympic athletes for the 2018 Olympics who Visa sponsors and their media and marketing appearances in South Korea.

“Team Visa” is made up of athletes from around the globe, including Mikaela Shiffrin of the United States, alpine skiing; Chloe Kim of the U.S., snowboard—halfpipe (who won a gold medal today); Jamie Anderson, of the U.S., snowboard-slopestyle and big air (who won a gold medal Monday); Mark McMorris of Canada, snowboard—halfpipe and big air (who won a bronze medal Sunday); Sara Takanashi of Japan, ski jumping (who won a bronze medal Monday); Kamil Stoch of Poland, ski jumping; Oksana Masters of the U.S., para cross-country skiing/biathlon; Scott Moir and Tessa Virtue of Canada, figure skating-ice dancing (who won a team gold medal Sunday); and the Nigerian women’s bobsled team. Since 2000, Visa has provided support to a selected group of international athletes each Olympics to help them as they pursue their goals.

“Olympians and Paralympians work just as hard—if not harder—than some of the more visible athletes when you compare them to players with the NFL, NBA, etc., but they often don’t get the recognition or fame as interest in their sports peak every four years,” Meyer says. “In that way, they have a tendency to be more approachable and relatable. The humility that you find in a lot of these athletes is contagious and you can’t help but root for them.”

two people standing in front of ski area

Brian Meyer ’11, at right, with a friend at the halfpipe run at the Olympics in PyeongChang, South Korea, today when snowboarder Chloe Kim won the gold medal

Their appearances can range from press conferences to marketing stunts to autograph signings. “It’s a huge undertaking from the full team to get these appearances coordinated and done on the ground,” says Meyer, a graduate of the sport management program in Falk College. “Pre-games, I served as the lead on all things athlete-related for Visa. This included research and recommendation of talent, contract negotiation and day-to-day relationship management with the athletes.”

Meyer is with the athletes through the work they do with Visa, but he also connects with them and their journeys, through their ups and downs.

“After working with some of them for the better part of three years—some longer in my past roles, I’ve developed a connection with them and it goes both ways; when they succeed it’s great, and when they don’t it really sucks,” he says.

While at Syracuse, his studies in sport management helped him build toward his professional life. “SPM prepared me by allowing—and encouraging—me to do a lot of learning outside of the classroom as well as in it,” Meyer says. He was involved in the Sport Management Club and its Charity Auction, and Syracuse Steiner Sports Collectibles, and interned each summer during college.

“I took my capstone as seriously as I would a full-time job, and that helped me to parlay it into a full-time job,” he says. “I also took part in the inaugural Olympic Odyssey class and trip [which explores the ancient and modern games and includes a trip to visit Olympic cities], and that really helped solidify my passion for global sport and the Olympic movement, and actually has helped to open some doors for me within the Olympic world.”

man holding shirt on table while woman signs her name

Brian Meyer ’11 with gold medal snowboarder Jamie Anderson as she signs her autograph to items

Throughout his career, Meyer has mostly worked in client services. “Finding the balance between ‘the client is always right’ and getting your viewpoints across can be a fine art,” he says. “It’s rewarding to see things that you’ve worked on, such as an advertising campaign, come to life, and seeing athletes you work with succeed.”

Although he worked on the Sochi 2014 Olympic Games, this is his first time at the winter games. Meyer has attended the Olympics in London in 2012 and Rio in 2016. “I’m really excited to see our athletes perform and show the world what they’ve got. I’ve also never been to Asia, so I’m excited to experience the culture, eat the food and meet the people,” he says.

Although he’s busy working with Team Visa, Meyer hopes to get in some time seeing some of the excitement of the games.

What’s his favorite winter Olympic sport to cheer on?

“I got sucked into bobsled in 2014; it’s honestly addicting when you understand it!” Meyer says. “This year, I’m going hard on the freeski/snowboard events, and alpine skiing.”

About Syracuse University

Founded in 1870, Syracuse University is a private international research university dedicated to advancing knowledge and fostering student success through teaching excellence, rigorous scholarship and interdisciplinary research. Comprising 11 academic schools and colleges, the University has a long legacy of excellence in the liberal arts, sciences and professional disciplines that prepares students for the complex challenges and emerging opportunities of a rapidly changing world. Students enjoy the resources of a 270-acre main campus and extended campus venues in major national metropolitan hubs and across three continents. Syracuse’s student body is among the most diverse for an institution of its kind across multiple dimensions, and students typically represent all 50 states and more than 100 countries. Syracuse also has a long legacy of supporting veterans and is home to the nationally recognized Institute for Veterans and Military Families, the first university-based institute in the U.S. focused on addressing the unique needs of veterans and their families.

  • Author

Kathleen Haley

  • Recent
  • Most Read
  • Related
  • 2019-20 Winter Break/Orange Appreciation Days Operating Schedule
    Friday, December 13, 2019, By News Staff
  • It Girls Weekend Program Expanding to Two-Week Summer College Course Experience
    Friday, December 13, 2019, By Diane Stirling
  • Matt Shumer ’22 Selected to Showcase His Innovations in Several National Events
    Thursday, December 12, 2019, By Cristina Hatem
  • Associate Dean Gurdip Singh Named as a Division Director by the National Science Foundation
    Thursday, December 12, 2019, By Alex Dunbar
  • Applications for Spring 2020 Campus Business Plan Competitions Now Open
    Thursday, December 12, 2019, By Cristina Hatem
  • SU in the News: Tuesday, July 3
    Tuesday, July 3, 2012, By News Staff
  • Syracuse University Permanently Expels Theta Tau Chapter
    Saturday, April 21, 2018, By News Staff
  • Seven Syracuse Alumni Named to Forbes 30 Under 30 Lists
    Thursday, January 5, 2017, By John Boccacino
  • Syracuse University Announces $118 Million Investment to Create a New Stadium Experience
    Monday, May 14, 2018, By News Staff
  • 100 Years after WWI: The Lasting Impacts of the Great War
    Monday, July 28, 2014, By Kathleen Haley
  • Bring Your Sneakers to Chancellor’s CBT 5K Run, Walk and Roll Sept. 15
    Monday, September 11, 2017, By Kathleen Haley
  • Alumna Encourages Other Women of Color to Pursue Professional Opportunities
    Thursday, February 2, 2017, By Kathleen Haley
  • Richard Kirshenbaum ’83, CEO of Branding Agency NSG/SWAT, to Speak at Newhouse Sept. 20
    Friday, September 9, 2016, By Wendy S. Loughlin
  • CBS News Anchor Jeff Glor ’97 Will Speak at Newhouse Convocation Ceremony
    Friday, February 16, 2018, By Wendy S. Loughlin
  • College of Human Ecology to hold book signing April 15
    Friday, April 9, 2010, By Michele Barrett

More In Health & Society

Personalizing the Campus Pharmacy

An on-campus pharmacy has always been available to students, but over the summer it joined other health and wellness services within the newly constructed Barnes Center at The Arch. The new full-service pharmacy is now in an accessible and centralized…

ADA Live! Program Focuses on ‘Supported Decision-Making: From Justice for Jenny to Justice for All!’

“ADA Live!” is a free online program of the Southeast ADA Center, a project of the Burton Blatt Institute at Syracuse University. “ADA Live!” focuses on the rights and responsibilities under the Americans with Disabilities Act (ADA). New episodes are…

Lender Center Names Inaugural Student Fellows

From growing up with social media to using it to uncover social justice trends, a select team of students will be taking part in a two-year collaborative research project as student fellows. The students have been named the first Lender…

Water Ambassador Henk Ovink to Present Lecture on Climate Action by Design

The School of Architecture will host Henk Ovink, the world’s only water ambassador, on Wednesday, November 20, at 6:30 p.m. at the Fisher Center, for a lecture titled “Climate Action by Design.” A Netherlands native, Ovink has lived his life…

Joan Christy Lecture Series Presents Culinary Demonstration with the Iroquois White Corn Project

The Falk College of Sport and Human Dynamics and its Department of Nutrition and Food Studies will host the Iroquois White Corn Project for a culinary demonstration and tasting on Thursday, Nov. 14, from 5 to 6:30 p.m. in 104…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2019 Syracuse University News. All Rights Reserved.