Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
CNN

How the Best Super Bowl Ads Reach the American Audience

Friday, February 9, 2018, By Sawyer Kamman
Share

Football aside, advertisements are often one of the main attractions for viewers of the Super Bowl. This year featured ads of many different themes, which CNN analyzed with help from Newhouse advertising associate professor, Brian Sheehan. For Sheehan, one particular theme resonates as the best way to reach audiences.

“This year, if you’re going to make a statement, I think comedy is the best way to do it,” Sheehan said. “Taking it seriously is just depressing to the American public.”

Read Full Article
  • Recent
  • Professor Anthony Adornato Trains Journalists in Kosovo Through Fulbright
    Wednesday, August 6, 2025, By Kelly Homan Rodoski
  • Construction Continues at Stadium Place, Center Crosswalk to Close Aug. 8
    Wednesday, August 6, 2025, By Jennifer DeMarchi
  • Whitman School Celebrates Record Fundraising Year, Builds Momentum for Transformation
    Wednesday, August 6, 2025, By News Staff
  • Communication Sciences and Disorders Scholars Earn Grants and National Honors
    Wednesday, August 6, 2025, By News Staff
  • New Award Recognizes Faculty Volunteers for Academic Integrity Service, Impact
    Wednesday, August 6, 2025, By Diane Stirling

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.