Super Bowl Ads Shift From ‘Sex Sells’ Attitude

There has been a trend away from the idea that ‘sex sells’ in regards to Super Bowl advertisements. The theme has been declining throughout the years, and took a full step away from it during this year’s game. Rebecca Ortiz, an assistant professor of advertising, spoke with KCBS radio about this change.

“Brands are basically steering away entirely from using sexualized imagery and themes or they’re toning down their appeals or they’re flipping the script entirely and highlighting gendered and sexist stereotypes in an effort to challenge those stereotypes,” she said. You can listen to the full interview here: