Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Adweek

How Super Bowl Ads are Trending Away From Sex and Politics

Monday, February 5, 2018, By Sawyer Kamman
Share

In an Adweek article reviewing this year’s Super Bowl ads, Rebecca Ortiz, an Advertising Professor within the Newhouse School, ran through current trends of commercials within the big game, which includes a step away from politics and sexual imagery.

Ortiz mentioned research conducted over the past three years that shows a decline in sexual ads as many companies take a step away from the idea of “sex sells.” Additionally, she added that this year’s most political ad was one from WeatherTech, which featured an America First theme and images of walls being built. While viewers deemed it political, WeatherTech’s CEO David MacNeil there was no connection to politics, and that that notion was “absolutely ridiculous.”

Read Full Article
  • Faculty Experts
  • Rebecca Ortiz

  • Recent
  • Syracuse Stage Concludes 2024-25 Season With ‘The National Pastime’
    Wednesday, June 4, 2025, By Joanna Penalva
  • Japan’s Crackdown on ‘Shiny’ Names Sparks Cultural Reflection
    Tuesday, June 3, 2025, By Keith Kobland
  • Newhouse Professor Robert Thompson Featured on ‘NBC Nightly News’ for Pop Culture Lecture Series
    Monday, June 2, 2025, By Keith Kobland
  • Syracuse University Libraries’ Information Literacy Scholars Produce Information Literacy Collab Journal
    Thursday, May 29, 2025, By Cristina Hatem
  • Trip to Atlanta Gives Falk Students ‘Real-World’ Opportunities and Connections
    Thursday, May 29, 2025, By Matt Michael

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.