Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Fashionista

Modernizing Fashion Logos Comes With Some Dangers

Monday, January 8, 2018, By Sawyer Kamman
Share
facultyNewhouse School of Public Communications

Rebranding anything has its own pros and cons, but in the fashion market, it could make all the difference. In Fashionista, Syracuse Advertising Professor Ed Russell talked about this intense process, how it has the potential to alter revenues by the millions, and how it deals heavily with modernization.

“If I look at the evolution of the Calvin Klein logo, it continuously gets more modern, but the changes are subtle,” says Russell. “If I’m not paying attention to the brand, I probably wouldn’t notice at all. If I’m a fan of the brand, they don’t want to change it so much that it doesn’t feel familiar to their target audience.”

Read Full Article
  • Recent
  • Syracuse University, Lockerbie Academy Reimagine Partnership, Strengthen Bond
    Friday, May 23, 2025, By News Staff
  • Snapshots From Route 66: One Student’s Journey to Newhouse LA
    Thursday, May 22, 2025, By Keith Kobland
  • Syracuse University 2025-26 Budget to Include Significant Expansion of Student Financial Aid
    Wednesday, May 21, 2025, By News Staff
  • Engaged Humanities Network Community Showcase Spotlights Collaborative Work
    Wednesday, May 21, 2025, By Dan Bernardi
  • Students Engaged in Research and Assessment
    Tuesday, May 20, 2025, By News Staff

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.