Inc. Calls iSchool Professor’s Book Among Eight Best Reads for 2018

Inc. just released it’s Top 8 Reads of 2018, dubbing iSchool Professor Carl Schramm’s “Burn the Business Plan: What Great Entrepreneurs Really Do” among them. The book steers clear of the high-flying Silicon Valley entrepreneurs, staying mostly with unknown stories of success, with Inc. saying that “Burn is a solid roundup of the current best thinking on startups, guiding new entrepreneurs in both introspection and execution.”