New York Times
Xerox Finds Formula for 21st Century Relevance
Sunday, October 22, 2017,
By Sawyer Kamman
For decades, Xerox stood as the permanent mainstay across the globe, drawing comparisons to what modern-day Google is. Now, the 111-year old company is doing it’s best to stay relevant in society, and is succeeding in a new and innovative way. In the New York Times, Newhouse Advertising Professor Kevin O’Neill was interviewed about Xerox and it’s place in the market.
“Leaning on literature as a marketing tool shows that companies are eager to attract “the influentials,” O’Neill said. “A key thing with managing a corporate reputation is not what you say, but what you do. I’m always much more impressed when I see a corporation doing something like this.”