Football Is In Full Force, But Will It Last?

Football has long been the favorite sport of millions of Americans, making the NFL a thriving business across the board. However, as new issues come to light, Falk Professor Rick Burton says that there may be tough times ahead for America’s game.

“As millennials cut cables, reject the purchase of television sets and eliminate paid advertising from their various media platforms, rights fees for football broadcasts are threatened,” Burton wrote in a Huffington Post article. “Said another way, this discussion is not about Colin Kaepernick or the Florida State-Alabama game but rather about the way in which ‘fans’ will consume American football in the next decade. If the rights fees flatten, much of the incremental sizzle of promoting the game may diminish.” He also highlights several other issues, as well.