Retail expert Professor Amanda Nicholson is available for comment on Amazon Prime Day. The professor of retail practice at Syracuse University’s Whitman School of Management can offer insight on one of the biggest online shopping days of the year.
“Based on its success in 2016, when Amazon’s orders are reported to have risen 60 percent over the previous year, and during which it rolled out new offerings as frequently as every five minutes during the day, it appears likely that the company will again attempt to make this a bigger and better event. How? By paying even more careful attention to product selection and making sure that the offerings are really attractive—particularly to smartphone users who will only scroll once or twice,” says Nicholson.
“Last year in an attempt to go head to head with Amazon Prime Day’s impact and join in the discount frenzy, major retailers joined the game by offering promotions of their own and thereby starting a new mid-summer communal promotional event,” says Nicholson.
“So is it worth signing up for Amazon Prime for this day? You can always sign up for a 30-day free trial before committing your $99,” says Nicholson.
Please contact Ellen James Mbuqe, director of public relations for Syracuse University, at ejmbuqe@syr.edu or 315-443-1897 to interview Professor Nicholson.
Scientific breakthroughs aren’t possible without the painstaking process of clinical trials. So what happens when many of those trials leave out large portions of the population? Katherine McDonald, a professor of public health and associate dean of research in the…
On a cool but sunny early October morning on Syracuse University’s South Campus, eight graduate students from the Food Studies program in the Falk College sat in a circle at Pete’s Giving Garden and talked dirt. No, not gossip about…
While corrosion resistance, durability and low cost make plastic a very efficient resource, one of its major drawbacks is the harm it poses to the environment. According to a report from Greenpeace USA, 51 million tons of plastic waste were generated…
The revitalization of the American labor movement and the struggle for racial and economic justice were the central topics of a Lender Center Conversation held Monday, Oct. 24, in Dineen Hall. After introductory remarks from current and former leadership of…
In her work as a therapist, Rachel Johnson ’17, G’19 knew she was making a difference in the lives of her patients. But she also realized her work wasn’t impacting an often overlooked segment of the population when it comes…
If you need help with your subscription, contact sunews@syr.edu.
