Retail expert Professor Amanda Nicholson is available for comment on Amazon Prime Day. The professor of retail practice at Syracuse University’s Whitman School of Management can offer insight on one of the biggest online shopping days of the year.
“Based on its success in 2016, when Amazon’s orders are reported to have risen 60 percent over the previous year, and during which it rolled out new offerings as frequently as every five minutes during the day, it appears likely that the company will again attempt to make this a bigger and better event. How? By paying even more careful attention to product selection and making sure that the offerings are really attractive—particularly to smartphone users who will only scroll once or twice,” says Nicholson.
“Last year in an attempt to go head to head with Amazon Prime Day’s impact and join in the discount frenzy, major retailers joined the game by offering promotions of their own and thereby starting a new mid-summer communal promotional event,” says Nicholson.
“So is it worth signing up for Amazon Prime for this day? You can always sign up for a 30-day free trial before committing your $99,” says Nicholson.
Please contact Ellen James Mbuqe, director of public relations for Syracuse University, at ejmbuqe@syr.edu or 315-443-1897 to interview Professor Nicholson.
The Falk College’s Department of Nutrition and Food Studies will host “COVID-19-Vulnerable Populations and Food Access: A Food Justice and Human Rights Foundation for Community Food Security” on Wednesday, June 10, from noon to 1:15 p.m. To register in advance…
The Burton Blatt Institute at Syracuse University has begun a collaboration with the University of Leeds in the United Kingdom focusing on groundbreaking research into the accessibility of public spaces and the social justice problems resulting from an exclusionary infrastructure….
A new project by Syracuse University Artist in Residence Carrie Mae Weems is raising public awareness about COVID-19 among people of color—who have been disproportionately impacted by the deadly virus—by promoting preventative measures and dispelling harmful falsehoods, while also paying…
As more consumers turn to a meatless diet due to meat shortages and concerns over the spread of COVID-19, Sudha Raj, teaching professor of nutrition and food studies in the Falk College of Sport and Human Dynamics, has suggestions on…
Brooks B. Gump is the Falk Family Endowed Professor of Public Health in the Falk College. Kevin Heffernan is the Dean’s Associate Professor in the School of Education and director of Syracuse University’s Human Performance Lab. In an opinion piece…
If you need help with your subscription, contact sunews@syr.edu.
