Newhouse creative advertising students took home five Clio Awards this year, the most in school history. Their wins make Newhouse among the top five most awarded schools in the world at this year’s competition. Sam Luo ’21 won a Bronze…
Newhouse Hosts Multimedia Immersion Experience
Every year in late spring, after classes end and students have left campus, a whirl of activity descends upon the Newhouse School, where the National Press Photographers Association (NPPA) holds its annual Multimedia Immersion workshop, known affectionately among participants as the MMI.
“We’ve been doing this workshop for 11 years and this is the eighth year in Syracuse,” Gitner says. The workshop started as a response to the growing pressure from traditionally print-based media outlets to produce multimedia web content.
“A lot of companies were saying, ‘You need to do video,’” Gitner says. “That’s different than still photography.”
And so the MMI was born. Every year for five days, a group of about 40 participants, 20 coaches and a handful of instructors gather in the Joyce Hergenhan Auditorium for an immersive experience in multimedia storytelling. In the event’s nascent years, most of the participants were still photographers looking to learn about video and sound. Now, Gitner is seeing an evolution in the makeup of the group.
“It’s primarily freelancers,” Gitner says. “Clients are asking them to do video and they’re not really sure how to do it.”
The event starts on a Tuesday with a full slate of sessions led by coaches and Newhouse professors, covering the basics like sound, lighting and interview techniques.
And then, the hat comes out.
“Everybody picks a story from a hat,” Gitner says, “and then that idea, that lead, they make the phone call and that’s where it starts.”
By “it” he means the storytelling. Each participant, with the assistance of a personally assigned coach, must then uncover a story from nothing but a name and phone number on a piece of paper, then produce a complete video telling that story, all by Saturday’s screening.
“These are leads, these are not stories,” Gitner says. “The people that come here turn them into stories.”
Wednesday and Thursday, participants work with their coaches to delve into their subjects’ lives and experiences and find the story. Then they go out and shoot, testing their new skills in video production.
Stories from this year’s group dealt with a variety of subjects, including a day in the life of a bicycle cop, a woman with a terminal illness who makes art from metal and a blowtorch, and a mother whose waking hours are spent caring for her blind and deaf baby girl whose devastating condition remains undiagnosed. For an experienced team of broadcast professionals, stories like these might take a few days to produce. In five days, these participants do it all themselves, one participant telling each story, with a coach available to them for advice and inspiration but not doing any of the work.
“On Friday it’s an all day edit show, starting at 7 a.m.,” says Gitner. “Our last person to leave the Herg was 7 a.m. on Saturday morning.”
Danese Kenon G’06, currently the deputy director of photography for video and multimedia at the Tampa Bay Times, returned to Newhouse this year to work as a coach.
“I thought it was an excellent opportunity to give back,” Kenon says. “I think the inspirational sessions were amazing, and I loved the coach to student ratio. I felt like it wasn’t overwhelming from the students or the staff.”
The participant to coach ratio—one coach for every two participants—is a point of pride that the organizers work hard to maintain.
“Our cost is so I can bring in the coaches,” says Gitner. “Most workshops bring in one or two coaches for twenty people, but we want that personal attention. I like bringing all these people together, they form a team and work together.”
The workshop this year was sold out with several prospective students on a waiting list Those who get in often discover that the MMI changes their perspectives on their work.
Loveleen Kang, a documentary filmmaker from Toronto, posted on her Facebook page about being a participant in this year’s event.
“Two weeks ago, I graduated from a program that I perhaps value more than both my degrees,” Kang writes. “I completed the week-long intensive video journalism program at NPPA Multimedia Immersion in Syracuse. I came out of it a changed person. It’s hard to believe that three years ago I took my first documentary workshop thinking I would just fulfill an urge. Little did I know, it would come to affirm so much of my purpose.”
“One person this morning on Facebook said that he was so happy,” Gitner says. “The whole time he was working at newspapers they always said, ‘You need to do video,’ but never gave him a reason why. And he felt that now he has a reason why.”
Story by Lani Diane Rich