Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Short Form Film Students Create Powerful Public Service Announcement

Wednesday, February 22, 2017, By Keith Kobland
Share
Newhouse School of Public CommunicationsStudentsvideo
(From Left to Right) Ruiyao Sun, Stephanie Malis, Milan Chaney, Shuyi Jin, Helen Lu

(From Left to Right) Ruiyao Sun, Stephanie Malis, Milan Chaney, Shuyi Jin, Helen Lu

With four decades of experience in television production, Bob Emerson, adjunct professor of television, radio and film in the Newhouse School, knows how to produce material that elicits emotion from an audience. He’s passing that knowledge along to students in his short form course. Based on some of their most recent work, they’re picking up quickly.

“The objective is to get the students to learn the aesthetic differences between long and short form,” says Emerson. “It’s like the difference between ‘Leaves of Grass’ and a haiku poem.”

The most recent work produced by some of his students involves a public service announcement (PSA) on sexual assault. The message it delivers is important and powerful.

The video was produced by graduate student Milan Chaney, Helen Lu ’17, Shuyi Jin ’17, Stephanie Malis ’17 and graduate student Ruiyao Sun. While the finished product is visual, Lu says it goes beyond that.

“It’s easy to forget the power of sound and the act of listening. This PSA reminds people of just how much of a difference they make.” -Helen Lu ’17

.

“People usually rely heavily on sight–‘see it to believe it,'” Lu says. “So it’s easy to forget the power of sound and the act of listening. This PSA reminds people of just how much of a difference they make.”

The group created the piece from concept to finished product as part of a class project. Recently, Emerson’s students have produced PSA content covering animal adoption, opioid addiction, even fake news. But it’s not just about the final product. It’s about the journey to get there.

“They research and present examples of these differences from films and TV and compare and contrast that to commercial execution,” says Emerson about his course. “Then they choose a product or a cause and make that into video content.”

In this case, it’s content that relays in just a few seconds a problem that deserves serious attention.

  • Author

Keith Kobland

  • Recent
  • Rockell Brown Burton Joins Newhouse School as Associate Dean of Inclusivity, Diversity, Equity and Accessibility
    Monday, May 23, 2022, By Wendy S. Loughlin
  • Corinne Sartori Joins Libraries as Accessibility Specialist
    Monday, May 23, 2022, By Cristina Hatem
  • Eight New Recruits Begin Campus Peace Officer Academy
    Thursday, May 19, 2022, By Christine Weber
  • Media Tip Sheet: Consequences of China Lockdown
    Thursday, May 19, 2022, By Vanessa Marquette
  • Dean Rajiv ‘Raj’ Dewan to Step Down as Dean of the School of Information Studies
    Thursday, May 19, 2022, By News Staff

More In Media, Law & Policy

Rockell Brown Burton Joins Newhouse School as Associate Dean of Inclusivity, Diversity, Equity and Accessibility

Rockell Brown Burton, an experienced academic leader and accomplished researcher with a passion for cultivating impactful, mutually beneficial relationships, has been named associate dean of inclusivity, diversity, equity and accessibility at the Newhouse School. After a national search, she was…

Funding Expands for Newhouse Professors’ Work on Technology to Combat Fake News

Two professors from the S.I. Newhouse School of Public Communications who are working on the development of technology to detect manipulated media and combat the spread of fake news are supported by a subcontract that now tops $1.1 million, thanks…

As the School of Education’s Italy Program Returns, Sara Jo Soldovieri ’18, G’19 Reflects on Its Influence

Now a doctoral student researching inclusive education, Sara Jo Soldovieri ’18, G’19 was a sophomore when she took Literacy, Inclusion and Diversity in Italy, a study abroad short course offered by the School of Education and Syracuse Abroad. Soldovieri matriculated…

New Law Scholarship Honors the Ongoing Legacy of the Hon. Theodore A. McKee L’75

Syracuse University College of Law is pleased to announce the establishment of the Hon. Theodore A. McKee L’75 Endowed Law Scholarship with a generous gift from Syracuse University Trustee and College of Law Board of Advisors Member Richard M. Alexander…

College of Law Holds Commencement for Class of 2022

On Friday, May 6, the College of Law held Commencement for its 199 J.D. and 33 LL.M. graduates. The event, the first in-person Commencement since 2019, featured the first cohort of graduating online J.D. students. Luke Cooper L’01, CEO of…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2022 Syracuse University News. All Rights Reserved.