Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Campus & Community
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Campus & Community

University Redesigns Web Presence for Improved User Experience

Tuesday, January 10, 2017, By Kathleen Haley
Share

Syracuse University unveiled today its redesigned and rearchitected website, www.Syracuse.edu, optimized to enhance user experience and highlight the University’s strengths. Informed by audience research, the new website includes easy-to-navigate pages, mobile-friendly views and a more powerful search function, along with a new, clean style and distinctive typeface.

new website

The new website is optimized to enhance user experience and highlight the University’s strengths.

The homepage is designed to draw visitors into the unique possibilities and academic experiences that make up Syracuse University—and explore further.

“We worked hard to capture the essence of Syracuse University—‘One University’—with all of its many facets that come together with a shared spirit,” says Nicci Brown, vice president of communications and chief marketing officer. “We want visitors to see our personality and discover what we have to offer.”

The redesign follows research into the most up-to-date user preferences, analytics, an examination of best practices on the web and of other higher education institutions and audience testing.

As part of the redesign, simplified navigation and a concise narrative directs visitors quickly to their next page destination. “It’s designed to be far more intuitive, to make it easier for site visitors to get where they want to go,” Brown says. In addition, the new and improved site search and A-Z site index serve as navigation tools for the Syracuse web presence.

The redesign, including site-mapping, architecture, design and development, was done by the University’s Office of Marketing and Communications through its Online Platforms team, with content assistance from the Philadelphia-based creative agency 160over90. But the work to transform the University’s web presence went campus wide.

“This has been a collaborative effort throughout the University. We’ve reached out to many people in the schools and colleges and offices around campus who’ve contributed to the work and the conversations about this redesign,” Brown says.

The redesign also introduces the University’s new signature typeface, Sherman. The Sherman typeface was originally created by famed type designer Frederic Goudy and gifted to the University by the family of publisher Frederick Sherman in the 1940s.

Other key elements of the new site are an improved search function and an emphasis on accessibility. The web team also worked to ensure that the design function was mobile friendly, with users on a variety of devices able to access information.

Another decision was to solely use “syracuse.edu” as the University’s domain name, folding in the second domain name used by the University previously, “syr.edu.” In addition to being more recognizable, the change will contribute to improved search engine optimization.

As the site was developed, a number of information sessions were held with various stakeholder groups on campus, including representatives from schools and colleges, information technology specialists, and communications and marketing personnel from across campus.

To assist those who work with University web pages and to drive consistency across the University’s web presence, web brand guidelines will be available and will highlight a recommended universal header and footer combination for use on web pages.

As the Syracuse.edu home site continues to evolve and keep up with and exceed best practices on the web, the campus community is encouraged to submit their feedback via a “submit feedback” form on the site.

  • Author

Kathleen Haley

  • Recent
  • Empowering Learners With Personalized Microcredentials, Stackable Badges
    Thursday, July 3, 2025, By Hope Alvarez
  • WISE Women’s Business Center Awarded Grant From Empire State Development, Celebrates Entrepreneur of the Year Award
    Thursday, July 3, 2025, By Dawn McWilliams
  • Rose Tardiff ’15: Sparking Innovation With Data, Mapping and More
    Thursday, July 3, 2025, By News Staff
  • Paulo De Miranda G’00 Received ‘Much More Than a Formal Education’ From Maxwell
    Thursday, July 3, 2025, By Jessica Youngman
  • Law Professor Receives 2025 Onondaga County NAACP Freedom Fund Award
    Thursday, July 3, 2025, By Robert Conrad

More In Campus & Community

Rose Tardiff ’15: Sparking Innovation With Data, Mapping and More

While pursuing a bachelor’s degree in geography in the Maxwell School, Rose Tardiff ’15 became involved with the Salt City Harvest Farm, a community farm near Syracuse where newcomers from all over the world grow food and make social connections….

Paulo De Miranda G’00 Received ‘Much More Than a Formal Education’ From Maxwell

Early in his career, Paulo De Miranda G’00 embarked on several humanitarian aid and peacekeeping assignments around the world. “When we concluded our tasks, we wrote reports about our field work, but many times felt that little insight was given…

Law Professor Receives 2025 Onondaga County NAACP Freedom Fund Award

College of Law Professor Suzette Meléndez, director of the Syracuse Medical-Legal Partnership Clinic, was honored with a 2025 Onondaga County NAACP Freedom Fund Award at their 45th Annual Freedom Fund Award Dinner. Meléndez received the Maye, McKinney & Melchor Freedom…

A&S Senior Associate Dean for Academic Affairs to Retire; New Appointment Announced

After over four decades of dedicated service to the College of Arts and Sciences (A&S), Professor Gerald Greenberg is retiring at the end of 2025. He transitioned from his role as A&S senior associate dean for academic affairs; humanities; and…

Delaware Nonprofit Leader Begins 2-Year Term as Alumni Association President

Alonna Berry ’11, executive director of the Delaware Center for Justice and a graduate of the College of Arts and Sciences, is the new president of the Syracuse University Alumni Association (SUAA) Board of Directors, as of July 1, 2025….

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.