Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Campus & Community
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Campus & Community

Rachel Vassel Named New Assistant Vice President of Program Development

Friday, October 14, 2016, By News Staff
Share
alumni

Chief Advancement Officer and Senior Vice President Matt Ter Molen announced today the appointment of Rachel Vassel ’91 as the new assistant vice president of program development in the Division of Advancement and External Affairs (AEA). Vassel begins in her new role on Oct. 24.

Rachel Vassel

Rachel Vassel

Vassel, who currently serves as nationwide director of multicultural marketing for the American Cancer Society (ACS) in Atlanta, will oversee the alumni advancement team that engages with African American and Latino alumni, donors, parents and current students. She will play a critical role in the next stage of growth for the Office of Program Development as the University plans for its upcoming fundraising efforts and the implementation of the Academic Strategic Plan.

“We are extremely pleased to welcome Rachel back to the University in this leadership role,” Ter Molen says. “Her outstanding experience and achievements in fundraising, marketing, management and engagement make her an ideal fit for this position. She understands the need to connect with our diverse alumni and will provide strategic direction in this challenging time for all of higher education.”

Vassel will lead the Office of Program Development and be a member of Ter Molen’s senior team in AEA. She will work closely with colleagues in advancement and in partnership with the Office of Alumni Engagement and the Syracuse University Alumni Association Board for collective outreach efforts to help grow alumni participation and create programming that builds on the successes of such programs as Our Time Has Come scholarships and the Coming Back Together reunion events. She will also be engaged with offices across campus, including the Office of Multicultural Affairs, which works together with the Office of Program Development on joint alumni events.

Vassel says she looks forward to returning to campus to support the University’s outreach efforts with alumni. “This is an amazing time to be at the University as it implements the Academic Strategic Plan, along with the Campus Framework, to strengthen the University and its standing as a great institution of academic and research excellence,” Vassel says. “I am honored to help lead efforts to engage with our African American and Latino alumni and connect them back to the University, as together we create opportunities to support students of color.”

In her position at the ACS, Vassel leads the marketing strategy and execution of advertising programs designed to engage multicultural communities and targeted consumer segments; develops business strategies that leverage multicultural outreach to grow brand loyalty; and directly supports strategic priorities of the ACS. She had also served in the roles of nationwide director of omni-channel planning and senior director of partner relationships at ACS.

Prior to her time at the ACS, Vassel was director of 360 Consumer Marketing for the Cartoon Network within the Turner Broadcasting Systems, responsible for leading a brand team that created and executed the strategic marketing plans for six network series.

Vassel graduated from Syracuse University with a dual degree in marketing and public relations from the Whitman School of Management and S.I. Newhouse School of Public Communications. She is currently an adjunct professor with the Communications@Syracuse online master’s degree program through the Newhouse School and is president of the Syracuse University Alumni Club of Atlanta.

 

  • Author

News Staff

  • Recent
  • Ian ’90 and Noah Eagle ’19 Share a Love of Sportscasting and Storytelling (Podcast)
    Thursday, June 5, 2025, By John Boccacino
  • Rock Record Illuminates Oxygen History
    Thursday, June 5, 2025, By Dan Bernardi
  • What Can Ancient Climate Tell Us About Modern Droughts?
    Thursday, June 5, 2025, By News Staff
  • Blackstone LaunchPad Founders Circle Welcomes New Members
    Thursday, June 5, 2025, By Cristina Hatem
  • Syracuse Stage Concludes 2024-25 Season With ‘The National Pastime’
    Wednesday, June 4, 2025, By Joanna Penalva

More In Campus & Community

Blackstone LaunchPad Founders Circle Welcomes New Members

Syracuse University Libraries’ Blackstone LaunchPad welcomed 34 graduates of the Class of 2025 as new members of the Founders Circle. They were selected in recognition of launching or leading ventures at the University while students, as well as contributing to…

Neal Powless Inducted Into American Indian Athletic Hall of Fame

You could say that lacrosse is in Neal Powless’s blood. Powless G’08, the University ombuds, is a member of the Onondaga Nation Eel Clan. He is the son, grandson and brother of legendary lacrosse players. Powless picked up a lacrosse…

The Milton Legacy: Romance, Success and Giving Back

Growing up, Stacey Milton Leal ’75 and Chris Milton heard countless stories about how Syracuse University brought their parents together in what would turn out to be a fairy tale romance with a happy forever ending. So it was no…

Syracuse University Libraries’ Information Literacy Scholars Produce Information Literacy Collab Journal

Earlier this month, Syracuse University Libraries’ Information Literacy Scholars published their first open access information literacy journal, Information Literacy Collab (ILC). It is available on SURFACE, the University’s open access institutional repository. ILC is a diamond open-access publication by and…

Trip to Atlanta Gives Falk Students ‘Real-World’ Opportunities and Connections

The city of Atlanta is home to professional sports franchises in major leagues: Atlanta United FC (Major League Soccer), the Braves (Major League Baseball), Dream (WNBA), Falcons (NFL), and Hawks (NBA). Atlanta also features professional teams in lacrosse, rugby, and…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.