The Newhouse School’s W2O Group Center for Social Commerce will host Tony Cervone, senior vice president of global communications at General Motors, on Oct. 19. He will present “Why Should I Care? Moving from Interest to Engagement” at 6:30 p.m. in the Joyce Hergenhan Auditorium, Newhouse 3. The event is open to the campus community. Follow on Twitter at #GMatSU.
Tony Cervone
With today’s global marketplace becoming more complex, and as people are more distracted, how are the leading organizations shifting their approach to truly engage, not just incite interest? In a conversation with Gary Grates, W2O Group principal, Cervone will discuss the evolution of GM over the past several years. He will share how the company is redefining itself through a more progressive model for communications in order to remain relevant, and the skills and mindset necessary to excel in an ever-changing, dynamic industry.
As GM’s top communications executive, Cervone is responsible for the company’s overall global communications strategy. He is a member of the executive leadership team and a senior adviser to CEO Mary Barra.
Cervone previously held executive communications positions at Volkswagen Group of America, United Airlines and DaimlerChrysler AG.
For more information about the event, contact Maria Russell at mprussel@syr.edu.
