For many viewers, the (sexist) games have indeed begun
Women watching the 2016 Summer Olympics have gone to social media to express sexist or uninformed opinions by broadcasters.
“Social media and the internet have democratized communications globally. Everyone has a voice, no one needs a publisher,” said Dennis Deninger, author of “Sports on Television: The How and Why Behind What You See.” Deninger, who teaches sports media courses at Syracuse University, believes NBC has put tremendous effort into its telecasts and selected its top talent for its coverage. But he noted a lack of female broadcasters at the venues, with the majority assigned to analysis or sideline roles.