Lynne Adrine, director of the D.C. Graduate Program and adjunct professor of broadcast and digital journalism in the Newhouse School, wrote an op-ed for Syracuse.com titled “After Capitol breach, it will be even harder to protest in Washington.” Adrine has…
Newhouse, BuzzFeed Partner to Offer Course in Social Media, Distributed Content
The world of publishing has drastically changed in the last decade due to emerging technology, new publishing sources, social media and the hyper connectedness of people and ideas. To address those changes, the S.I. Newhouse School of Public Communications and global media company BuzzFeed have partnered to launch a new course that will train students in the six essential skills needed to succeed in social media and distributed content.
The new course, “BuzzFeed: Future Media Skills,” has been designed to train students in best practices for a constantly shifting publishing environment. Students who complete this course will be able to:
- analyze the changing media landscape;
- “re-anchor” and re-evaluate distributed content approaches, data and metrics;
- identify trending topics using social media data and analytics tools;
- develop real-time content and distribution strategies for particular audiences and platforms;
- identify and develop new audiences and engagement strategies; and
- utilize BuzzFeed’s content management system and techniques.
The class will be offered to Newhouse undergraduate and graduate students from all majors—including new media management, advertising, public relations, magazine, photography and television, radio and film, among others—who are interested in expanding their knowledge of publishing in the age of social media.
The class is slated for the Fall 2016 semester and will be co-taught by assistant professor of communications Jennifer Grygiel, an expert in social media marketing, data and analytics, and staff from BuzzFeed. Grygiel specializes in teaching social media at Newhouse, and is actively researching social media safety, governance and e-government best practices.
“We’re excited to partner with one of the best new media companies out there and continue to push the school’s mission of delivering excellence in communications training and strengthen university and industry partnerships,” says Grygiel.
“The future of BuzzFeed will depend upon our ability to attract talent that understands the inner workings of technology and how it can impact the lives of people across the globe,” says Matt Trotta, vice president of agency strategy at BuzzFeed. “Offering this course at the Newhouse School aligns with our company’s expertise in social and distributed media and we eagerly await the learnings and insight that will come from this new partnership.”