Nickelodeon Dives Into the Super Bowl

Ahead of this year’s Super Bowl, the kid’s television network Nickelodeon is making strides to get in on the action of the NFL’s biggest game. In surplus to additional programming, the station will also air the NFL FLAG Championships, the ultimate event of the NFL’s flag football youth program. The International Business Times detailed the station’s involvement in the big game, and used commentary from Sports Management professor Rodney Paul.

“It’s obviously a way for them to promote the Super Bowl to the families and the children,” he said. “But the interesting thing about the FLAG program is that it may be a way to keep children playing in a situation that doesn’t have the connotation of being as violent as a sport.”