Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Business & Economy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Business & Economy

Whitman Behavioral Lab Conducts Human Subject Research

Friday, January 22, 2016, By News Staff
Share
researchWhitman School of Management

B-Lab-702x336

Students looking to earn some cash for their next cup of coffee need to look no further than the basement of the Whitman School. Located in room 010, the Behavioral Laboratory at the Whitman School of Management provides Whitman faculty and Ph.D. students with the resources to perform studies on human subjects for the purpose of business management research. All Syracuse University students, regardless of year or major, are welcomed to participate in 30-minute studies and will receive five dollars in exchange for their time and attention.

“Contrary to some popular beliefs, participating in research at the B-lab is not painful or boring. Many students leave asking when they can participate again,” says Breagin Riley, assistant professor of marketing at Whitman. “Our studies are interesting and engaging. It really doesn’t feel like you’re taking an exam.”

Founded in 2011, the Behavioral Lab was born out of faculty and student recognition of a need for a space to study human subjects in the context of business research. Studies performed in the lab today focus on a variety of topics, including consumer decision making, personalities and team performance. Many different business disciplines are represented at the lab, including finance, marketing and supply chain management.

While some studies are primarily questionnaires focusing on attitudes, others are significantly more interactive to provide researchers with more behavioral-focused insights. For example, a recent social exclusion study asked participants to play a ball-tossing game with others on the computer. After playing, participants then had the option to choose either a healthy or an unhealthy snack—think apples versus Cheetos—while researchers looked at personality, emotional response and self-control. The study found that participants who were higher in extraversion felt worse after social exclusion, demonstrating lower levels of self-control by choosing Cheetos more often. In other studies, participants have completed puzzles, played games or even created origami.

Students interested in participating in a study can sign up through SONA using their Syracuse email address. The lab is open each week from 10 a.m. to 7 p.m. Monday through Wednesday. Additionally, Drop-in Days are held up to three times each semester, which take place from noon to 5 p.m. on a Thursday or Friday. Most studies take approximately 25 to 30 minutes to complete.

  • Author

News Staff

  • Recent
  • Graduate Student Works With Food Policy Council to Combat Rising Food Scarcity Due to COVID
    Monday, March 8, 2021, By Brandon Dyer
  • Online Master of Social Work Opens Doors to Career Changers, Working Professionals
    Monday, March 8, 2021, By Ellen de Graffenreid
  • Turning Gratitude Into Opportunity
    Friday, March 5, 2021, By Dan Bernardi
  • University Selected to Host Hult Prize Regional Competition
    Friday, March 5, 2021, By Cristina Hatem
  • Message From Chancellor Kent Syverud
    Thursday, March 4, 2021, By News Staff

More In Business & Economy

Funding Available for Student Innovation Plans

Syracuse University Libraries’ Blackstone LaunchPad & Techstars is accepting applications on a rolling basis from undergraduate and graduate students who need help moving an idea from concept to commercialization. Grants of up to $2,500 may be awarded to individual students…

New Paper Questions the Safety and Reward of Investing in Business Development Companies

A new paper by Syracuse University Professor Joseph Warburton offers compelling new evidence of the risk of business development companies (BDCs). Warburton, who holds dual appointments as professor of law in the College of Law and professor of finance in…

Female Sport Analytics Students Look to Transform Their Love of Math, Sports into STEM Careers

Syracuse University senior Bailie Brown will be the first female to earn a bachelor’s degree in sport analytics from the Falk College when she completes her coursework in May 2021. She is grateful for connections made with women in sports…

Amy McHale’s Investment Portfolio: Whitman Graduate Student Success

Amy McHale, assistant dean for master’s programs at the Whitman School of Management, calls herself a jack of all trades. Since 2008 she has held roles focused on the student experience and preparing graduates to enter the workforce with a…

Women in Leadership Initiative Announces Spring 2021 Programming

After kicking off in the fall of 2018, the Women in Leadership (WiL) initiative, created through the vision of Candace Campbell Jackson, senior vice president and chief of staff to Chancellor Kent Syverud, and a steering committee of women leaders,…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2021 Syracuse University News. All Rights Reserved.