Business & Economy

Whitman School Hosts ‘Marketing Day’

Wednesday, October 14, 2015, By Kerri D. Howell

The  Martin J. Whitman School of Management will host its annual “Marketing Day” on Friday, Oct. 23, from 9 a.m. to 3 p.m. at the school, 721 University Ave. The program will take place in Room 002. Co-sponsored by the marketing department and the Earl V. Snyder Innovation Management Center, “Marketing Day” aims to bring information about cutting-edge, innovative marketing practices to Whitman students and faculty.

“We want to build excitement about the field of marketing and help students see the breadth and depth of the field,” says Eunkyu Lee, chair of the department of marketing and professor of marketing. “There are so many different facets to the marketing profession and we hope this event will expose the many options available to our undergraduate and graduate students.”

“What better way to excite our students than by bringing them engaging, creative speakers in the field of marketing,” adds Tridib Mazumdar, professor of marketing and director of the Earl V. Snyder Innovation Management Center. “It is important for our students to learn from the best in the field, including some of our Whitman alumni.”

The program includes local and national experts, many of whom are graduates of the Whitman School.