The Collegiate Licensing Co. (CLC), the licensing affiliate of IMG College, today announced a multi-year extension of its partnership with Syracuse University to continue managing the school’s highly successful trademark licensing program.
Syracuse’s licensing program has grown significantly since partnering with CLC, achieving annual royalty gains in five consecutive years. Syracuse continues to gain momentum licensing its brand, as 2013-14 represented the largest royalty collection in the history of the school’s licensing program.
With CLC’s support, more than 1,300 retailers are carrying officially licensed Syracuse products.
“Syracuse University is pleased to extend its partnership with CLC,” says Kevin Quinn, senior vice president for public affairs at Syracuse. “Licensing provides additional revenue to support our students and faculty.”
“We are honored to extend our partnership with Syracuse and to continue to expand the university’s licensing program,” says Cory Moss, SVP and managing director, CLC. “The whole CLC team is very proud to have helped the University generate annual royalty increases each of the past five years. We are eager to continue to build and promote the Orange’s licensing program.”
CLC, the leading collegiate licensing agency in the U.S., signed or extended its licensing agreements with more than 50 partner institutions in 2014. CLC currently represents nearly 200 collegiate institutions, including 29 bowl games and the College Football Playoff.
IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and marquee assets across sports, entertainment, events, music and fashion.
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