Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Health & Society
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Health & Society

World Cup Begins, But Will We Watch?

Friday, June 13, 2014, By Keith Kobland
Share
Falk College of Sport and Human Dynamics

World Cup Soccer Ball
One of the biggest spectacles in sports is underway in Brazil, as soccer teams representing 32 nations compete in the World Cup. But while the rest of the world watches, soccer fandom in the United States is still lukewarm at best.

People love to play (and countless numbers of parents take part in the shuttling of children to soccer practice and games). But in the United States, at least, we don’t love to watch. Ratings for televised soccer games continue to lag behind the major sports—football, baseball and basketball.

“It’s so big for the world as a whole,” says Rodney Paul, professor of sport management at the David B. Falk College of Sport and Human Dynamics. “It’s massive.”

For Brazil, much is riding on these games. The host country has put in overtime to get stadiums and infrastructure ready for the 64 matches to be played in 12 cities. Pre-cup coverage has focused on possible labor unrest and complaints from Brazilians about the money being spent. For fans, “If it goes off smoothly, they won’t notice,” Paul says. “There have been strikes and threats of unrest. Hopefully those will end once the games begin.”

Rodney Paul

Rodney Paul

Can the cup serve as an economic engine for growth for the host nation Brazil? Unlikely, says Paul.

“Most studies show it has a minimal effect, only because of the cost of the buildup,” Paul says. “It’s huge for people directly involved, but from an entire country standpoint, not as much.”

Paul admits he’s not as big a fan of soccer as he is of professional and Olympic hockey, football and baseball. “I have friends in Europe who are big fans and I follow through them. I will watch. But in our country, our enthusiasm for the sport is somewhat muted,” Paul says.

That is in stark contrast to the fervor of fans internationally who, according to Paul, “eat and breathe” soccer.

So what will it take to get more people in the United States interested in soccer? Paul looked back more than three decades for the answer.

“The perfect case is that we have a run that mimics what happened in 1980 with the U.S. Olympic hockey team. The economic factors are somewhat simliar between now and then,” Paul says. “It would be a stretch to think they [Team USA] could win it, but the more success the U.S. has, the more following the World Cup will have domestically. People won’t normally seek out coverage. If we’re successful though, they will.”

All of which brings up the question: has soccer reached its peak interest in the United States? Perhaps.

“I have a student conducting research on areas of interest involving major league soccer,” Paul says. “We found interest in the Pacific Northwest and the Northeast that was very high as opposed to other areas of the country. So there may be some regional effect that needs expansion to get the overall interest to the point of our other major sports, like basketball and baseball. But even if it moves up slightly, that’s meaningful. For some reason, children and adults love to play it, but just not watch it.”

That is of course, unless we have a repeat of 1980, which became known as the Miracle on Ice. Perhaps what we need to drive up interest nationally is a miracle on the soccer pitch.

Professor Paul and the Rhonda S. Falk Professor of Sport Management Michael Veley were both quoted in this story about the World Cup published in Wallethub.com.

  • Author
  • Faculty Experts

Keith Kobland

  • Rodney Paul

  • Recent
  • Arts and Sciences Hosts Inaugural Scholarship and Research Gala
    Friday, May 9, 2025, By Sean Grogan
  • Chancellor Kent Syverud Honored as Distinguished Citizen of the Year at 57th Annual ScoutPower Event
    Thursday, May 8, 2025, By News Staff
  • New Maymester Program Allows Student-Athletes to Develop ‘Democracy Playbook’
    Thursday, May 8, 2025, By Wendy S. Loughlin
  • From Policy to Practice: How AI is Shaping the Future of Education
    Thursday, May 8, 2025, By Christopher Munoz
  • Kohn, Wiklund, Wilmoth Named Distinguished Professors
    Thursday, May 8, 2025, By Wendy S. Loughlin

More In Health & Society

Major League Soccer’s Meteoric Rise: From Underdog to Global Contender

With the 30th anniversary of Major League Soccer (MLS) fast approaching, it’s obvious MLS has come a long way from its modest beginning in 1996. Once considered an underdog in the American sports landscape, the league has grown into a…

Rebekah Lewis Named Director of Lerner Center for Public Health Promotion and Population Health

The Maxwell School of Citizenship and Public Affairs is pleased to announce that Rebekah Lewis is the new director of the Maxwell-based Lerner Center for Public Health Promotion and Population Health. She joined the Maxwell School as a faculty fellow…

Maxwell Hall Foyer Home to Traveling Exhibition ‘Picturing the Pandemic’ Until May 15

Five years ago, the COVID-19 pandemic upended daily lives across the globe, changing how we learned, how we shopped and how we interacted with each other. Over the following two years, the virus caused the deaths of several million people,…

Maxwell Alumnus Joins California Wildfire Relief Efforts

In mid-January, days after the devastating Eaton Fire began in Los Angeles County, California, Maxwell School of Citizenship and Public Affairs alumnus Zayn Aga ’21 joined colleagues from the office of U.S. Rep. Judy Chu at a nearby donation drive…

Haowei Wang Named 2025-26 Fellow by Association of Population Centers

Haowei Wang, assistant professor of sociology in the Maxwell School of Citizenship and Public Affairs, has been named a 2025-26 Association of Population Centers (APC) Fellow. Every year, the APC selects 12 population research centers to nominate an early-career center…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.