The BE Wise campaign has launched the video debut of its branded character, Party F. Owl, to promote Wellness Week and the Monday Mile Run/Walk on April 21 at 5 p.m. Students, faculty and staff are encouraged to participate by registering in advance.
Party F. Owl is the branded character for the BE Wise campaign, which strives to generate awareness of alcohol poisoning, how to avoid it, its signs and how to respond to it. Even though Party F. Owl is known to be the wisest animal, as an owl, it makes mistakes when it comes to drinking. Party F. Owl is here to help students learn from its mistakes. The mascot earned its name (a play on the phrase “party foul”) in a contest last year, in which students submitted name suggestions. The campaign collaborated with producer Serge Stambolyan, a sophomore film student in the College of Visual and Performing Arts, to develop the video.
“It was a welcoming experience to step away from my own film projects and help create something with the guidance and direction of others because it allowed me to get a perspective on how other people perceive film,” says Stambolyan. “I’m very thankful to Taylor and the BE Wise group for giving me the opportunity to work in an environment in which I don’t get to always be a part of.”
BE Wise is an alcohol poisoning awareness campaign sponsored by the Division of Student Affairs in collaboration with the Newhouse-based student public relations firm Hill Communications.
“Serge was a tremendous help to the campaign when he filmed the BE-BQ during the fall semester, and we are thrilled to have had the opportunity to work with him again in promoting the Monday Mile Run,” says Taylor Trimarchi, account supervisor of the BE Wise account for Hill Communications and a senior public relations student in S.I. Newhouse School of Public Communications. “BE Wise is excited to be a part of Wellness Week, with the aim of increasing awareness to help students ‘BE’ safe while drinking alcohol. We’re really looking forward to all of the awesome events leading up to Mayfest.”
Follow @Party_F_Owl and visit bewise.syr.edu to keep up with the BE Wise Campaign.
For a complete listing on Wellness Week events, go to http://livingsu.syr.edu/guides/wellness-week-2014/.
Syracuse Center of Excellence in Environmental and Energy Systems has awarded grants to four New York State companies through its Innovation Fund. Since 2014, the SyracuseCoE Innovation Fund has helped companies overcome barriers to the commercialization of potentially transformative products…
Ahead of the Spring 2024 semester and the housing selection process for the 2024-25 school year, Auxiliary Services is enhancing its dining, residential and meal plan options for students living on campus. Upgrades and Renovations to South Campus Dining Facilities…
The 2024 Forbes 30 Under 30 awards have spotlighted the duo of Matt Shumer and Jason Kuperberg ’18, founders of OthersideAI, who got their start at the University’s Blackstone LaunchPad, The two entrepreneurs were selected in the highly competitive consumer technology…
In continuation of Syracuse University’s commitment to providing comprehensive benefits and in appreciation of the contributions of faculty and staff, the University will be operating under its holiday schedule and Orange Appreciation Days format for the winter break period from 5…
The success continues for Syracuse University student-athletes in the classroom. For the third year, Syracuse University Athletics ranks in the top five among Power 5 schools’ Graduation Success Rate (GSR) scores. Syracuse’s 94% GSR is tied for the fifth highest…
If you need help with your subscription, contact sunews@syr.edu.
