The BE Wise campaign has launched the video debut of its branded character, Party F. Owl, to promote Wellness Week and the Monday Mile Run/Walk on April 21 at 5 p.m. Students, faculty and staff are encouraged to participate by registering in advance.
Party F. Owl is the branded character for the BE Wise campaign, which strives to generate awareness of alcohol poisoning, how to avoid it, its signs and how to respond to it. Even though Party F. Owl is known to be the wisest animal, as an owl, it makes mistakes when it comes to drinking. Party F. Owl is here to help students learn from its mistakes. The mascot earned its name (a play on the phrase “party foul”) in a contest last year, in which students submitted name suggestions. The campaign collaborated with producer Serge Stambolyan, a sophomore film student in the College of Visual and Performing Arts, to develop the video.
“It was a welcoming experience to step away from my own film projects and help create something with the guidance and direction of others because it allowed me to get a perspective on how other people perceive film,” says Stambolyan. “I’m very thankful to Taylor and the BE Wise group for giving me the opportunity to work in an environment in which I don’t get to always be a part of.”
BE Wise is an alcohol poisoning awareness campaign sponsored by the Division of Student Affairs in collaboration with the Newhouse-based student public relations firm Hill Communications.
“Serge was a tremendous help to the campaign when he filmed the BE-BQ during the fall semester, and we are thrilled to have had the opportunity to work with him again in promoting the Monday Mile Run,” says Taylor Trimarchi, account supervisor of the BE Wise account for Hill Communications and a senior public relations student in S.I. Newhouse School of Public Communications. “BE Wise is excited to be a part of Wellness Week, with the aim of increasing awareness to help students ‘BE’ safe while drinking alcohol. We’re really looking forward to all of the awesome events leading up to Mayfest.”
Follow @Party_F_Owl and visit bewise.syr.edu to keep up with the BE Wise Campaign.
For a complete listing on Wellness Week events, go to http://livingsu.syr.edu/guides/wellness-week-2014/.
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