The BE Wise campaign has launched the video debut of its branded character, Party F. Owl, to promote Wellness Week and the Monday Mile Run/Walk on April 21 at 5 p.m. Students, faculty and staff are encouraged to participate by registering in advance.
Party F. Owl is the branded character for the BE Wise campaign, which strives to generate awareness of alcohol poisoning, how to avoid it, its signs and how to respond to it. Even though Party F. Owl is known to be the wisest animal, as an owl, it makes mistakes when it comes to drinking. Party F. Owl is here to help students learn from its mistakes. The mascot earned its name (a play on the phrase “party foul”) in a contest last year, in which students submitted name suggestions. The campaign collaborated with producer Serge Stambolyan, a sophomore film student in the College of Visual and Performing Arts, to develop the video.
“It was a welcoming experience to step away from my own film projects and help create something with the guidance and direction of others because it allowed me to get a perspective on how other people perceive film,” says Stambolyan. “I’m very thankful to Taylor and the BE Wise group for giving me the opportunity to work in an environment in which I don’t get to always be a part of.”
BE Wise is an alcohol poisoning awareness campaign sponsored by the Division of Student Affairs in collaboration with the Newhouse-based student public relations firm Hill Communications.
“Serge was a tremendous help to the campaign when he filmed the BE-BQ during the fall semester, and we are thrilled to have had the opportunity to work with him again in promoting the Monday Mile Run,” says Taylor Trimarchi, account supervisor of the BE Wise account for Hill Communications and a senior public relations student in S.I. Newhouse School of Public Communications. “BE Wise is excited to be a part of Wellness Week, with the aim of increasing awareness to help students ‘BE’ safe while drinking alcohol. We’re really looking forward to all of the awesome events leading up to Mayfest.”
Follow @Party_F_Owl and visit bewise.syr.edu to keep up with the BE Wise Campaign.
For a complete listing on Wellness Week events, go to http://livingsu.syr.edu/guides/wellness-week-2014/.
Do you have an old laptop, an outdated cell phone, an obsolete tablet or a forgotten printer that no longer works? Are you looking to recycle your outdated technology in a sustainable way while also giving back to the United…
You could say that Vice President and Chief Facilities Officer Pete Sala literally grew up at Syracuse University. His father, John Sala, came to the University in the early 1960s for a facilities career that would span more than 30…
The Syracuse University Abroad Center in Santiago, Chile, is the setting for a semester-long student research project focused on human rights, historical memory and social justice. The project, conducted by Lender Global student fellows Ohemaa Asibuo and Ayanna Hyatte under…
In the days after the attacks of Sept. 11, 2001, initial recovery at the Pentagon was supported by a mix of firefighters, first responders and military personnel. Among them was current College of Law student Jared Hansbrough L’29, at the…
College of Arts and Sciences Dean Behzad Mortazavi has announced the appointment of Laura Machia, associate dean for academic initiatives and curriculum and professor of psychology, as interim director of the Renée Crown University Honors Program. In this role, Machia…
If you need help with your subscription, contact sunews@syr.edu.
