Ray Wimer, professor of retail practice in the Whitman School, was interviewed for the International Business Times piece “Can JC Penny Perform a Magic Act As It Emerges From Bankruptcy?” Wimer, an expert on the retail industry, says that the…
New Syracuse University Perfume Gains National Attention
When CBS News wanted the scoop on a brand new SU-inspired fragrance, they turned to students, faculty and fans.
Correspondent Mo Rocca and a crew, including a cameraman, audio engineer and producer, spent several days on campus to weave together a piece that aired nationally on “CBS This Morning.”
Rocca and crew spent time videotaping in Newhouse, the Carmelo Anthony Center, the Carrier Dome and even a residence hall, looking for the inside story on the fragrance emanating from the bottle, and from the University. The story also provides an interesting look at how perfume fragrance is created, marketed and most importantly, worn.