Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit

Patricia Betron ’88, ESPN Senior VP of Multimedia Sales, to Speak at Whitman

Tuesday, March 18, 2014, By News Staff
Share
alumnispeakers
Patricia Betron

Patricia Betron

Patricia Betron ’88, ESPN’s senior vice president of multimedia sales, will speak at the Martin J. Whitman School of Management on Thursday, March 20, at 12:30 p.m. in the Marvin and Helaine Lender Auditorium. The event is free and open to the public.

Betron was promoted to senior vice president, multimedia sales, ESPN customer marketing and sales, in February 2005. In this role, she develops new and incremental business by selling multimedia programs across all ESPN-branded entities, including sports content on ABC. Betron first joined ESPN in May 1999 as a director of customer marketing.

Prior to joining ESPN, Betron served as director of the Midwest office in new media sales, group station sales, for ABC Inc. from December 1996-May 1999. In May 1995, Betron served as a national marketing executive, developing new revenue from advertisers and opened the first regional sales office dedicated solely to new business development.

Previously, Betron served as an account executive for WLS-TV, an ABC-owned station, in Chicago from April 1991–May 1995. She first joined ABC Inc. in September 1989, serving as a senior marketing analyst/presentation writer for National Television Sales in New York. She designed and presented marketing presentations to advertisers and agencies to increase revenue of existing accounts and target new business development for ABC-owned televisions stations until April 1991.

Betron earned a dual bachelor of science degree from the Newhouse School of Public Communications (television-radio-film management) and the Whitman School (marketing management), graduating summa cum laude from Syracuse University in 1988.

  • Author

News Staff

  • Recent
  • Arts and Sciences Hosts Inaugural Scholarship and Research Gala
    Friday, May 9, 2025, By Sean Grogan
  • Chancellor Kent Syverud Honored as Distinguished Citizen of the Year at 57th Annual ScoutPower Event
    Thursday, May 8, 2025, By News Staff
  • New Maymester Program Allows Student-Athletes to Develop ‘Democracy Playbook’
    Thursday, May 8, 2025, By Wendy S. Loughlin
  • From Policy to Practice: How AI is Shaping the Future of Education
    Thursday, May 8, 2025, By Christopher Munoz
  • Kohn, Wiklund, Wilmoth Named Distinguished Professors
    Thursday, May 8, 2025, By Wendy S. Loughlin

More In Uncategorized

Syracuse Views Spring 2025

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience by sending them directly to Syracuse University News at…

Syracuse Views Fall 2024

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience by sending them directly to Syracuse University News at…

Syracuse Views Summer 2024

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience by filling out a submission form or sending it directly…

Syracuse Views Spring 2024

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience by filling out a submission form or sending it…

Syracuse Views Fall 2023

We want to know how you experience Syracuse University. Take a photo and share it with us. We select photos from a variety of sources. Submit photos of your University experience using #SyracuseU on social media, fill out a submission…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.