Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

TBWA Worldwide’s Doug Melville ’98 to Discuss Future of Advertising

Monday, February 17, 2014, By Wendy S. Loughlin
Share
S.I. Newhouse School of Public Communicationsspeakers
Doug Melville

Doug Melville

Doug Melville ’98, chief diversity officer, North America, for TBWA Worldwide, will visit the  Newhouse School on Thursday, Feb. 20, as a guest of the advertising department’s Job Market Speaker Series, part of the Eric Mower Advertising Forum. He will speak on “The Future of Advertising is YOU” at 6:30 p.m. in the I-3 Center, 432 Newhouse 3.

Prior to joining TBWA, Melville was founder and CEO of Red Carpet Runway. He previously served as president of ZMagic and vice president of business development and marketing for Magic Johnson Enterprises, developing online, nontraditional and branding strategies for the Magic Johnson Brand, his New York Times best-selling book and his portfolio of partners.

Melville was founder of the marketing agency Off The Bench Marketing, and has worked to develop branding opportunities for Britney Spears, Jennifer Lopez, Maxim magazine and Tommy Hilfiger, as well as for MTV’s “Punk’d,” “Newlyweds,” “Pimp My Ride” and the USA Network’s Emmy Award-winning “Monk.” In 2005, Melville developed strategies for the two largest U.S. network re-launches, MTV2 and the USA Network.

Advertising Age magazine voted Melville one of the industry’s “Top Twentysomethings in America” in 2003 and featured him in its 75th Anniversary Issue’s “Next Generation Redefines the Ad Model” in 2005.

His talk is free and open to the public. For more information, contact Karen Greenfield at 315-443-2304 or kegreenf@syr.edu.

  • Author

Wendy S. Loughlin

  • Recent
  • Student’s Mobile Upcycled Clothing Business Turns Trash Into Treasures
    Friday, August 22, 2025, By Diane Stirling
  • Q&A for “Will Work for Food,” a new book exploring labor and the food chain
    Friday, August 22, 2025, By Ellen Mbuqe
  • Chaz Barracks Fuses Art, Scholarship and Community in Summer Residency
    Thursday, August 21, 2025, By News Staff
  • Welcome Week 2025: What You Need to Know
    Tuesday, August 19, 2025, By Kathleen Haley
  • How Otto the Orange Spent Their Summer Vacation (Video)
    Tuesday, August 19, 2025, By News Staff

More In Media, Law & Policy

NASCAR Internship Puts Jenna Mazza L’26 on the Right Track to Career in Sports Law

A lifelong NASCAR fan, Jenna Mazza L’26 has a photo of herself at age 4 standing with legendary driver Jimmie Johnson’s diecast car. So, imagine her elation when she had the opportunity to take a photograph with Johnson himself this…

New $1M Gift to Build Bridges and Create Global Map to Enhance Democracies

With a new $1 million gift from The Reynolds Foundation, researchers at the Maxwell School of Citizenship and Public Affairs hope to create a new global map, one that provides a clear pathway to strengthening democracy and freedom throughout the…

Professor Anthony Adornato Trains Journalists in Kosovo Through Fulbright

For Associate Professor Anthony Adornato, a recent Fulbright experience brought him back to his journalism roots. The former television anchor and reporter returned from a three-week Fulbright Specialist experience in Kosovo, where he trained journalists at the country’s public service…

Syracuse University and University of Bergen Host Transatlantic Alliance for Law, Outreach and National Security Conference

The Syracuse University Institute for Security Policy and Law (SPL) and the University of Bergen Faculty of Law recently hosted a group of national security scholars from 16 universities and 12 states at the first Transatlantic Alliance for Law, Outreach…

After Tragedy, Newhouse Grad Rediscovers Her Voice Through Podcasting

When Erika Mahoney ’12 graduated from the S.I. Newhouse School of Public Communications, she had no idea that her journalism training would one day help her navigate the most devastating chapter of her own life. Today, the former National Public…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.