Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Helping Bring the Olympics to the World

Monday, February 17, 2014, By Kathleen Haley
Share
Newhouse School of Public Communications
kathleen add cutline

NBC intern Seth Goldberg ’16 visits the Olympic park in Sochi.

The Sochi Olympics has us riveted to our televisions as the athletes ski, skate and speed into sport legend.

Syracuse University students are playing a part in helping to bring the drama to fans around the world—with NBC and with the International Olympic Committee.

Twenty-three Newhouse School of Public Communications students are interning with NBC in Sochi to assist in a variety of ways in the network’s expansive coverage. Another 10 students are stationed at NBC’s sports operations facility in Stamford, Conn., the hub for all Olympic information.

Some students may be helping process information and gather statistics, and others might be assisting camera crews in the field, among many production tasks, says Hub Brown, associate dean and associate professor of broadcast and digital journalism.

Many of the students are in broadcast journalism, but there are majors represented from across the school.

“They are learning about the day-to-day work environment and working deadlines,” Brown says. “They are exposed to the high-quality production values in these places and what’s demanded so they can see in a live sports environment what kinds of skills are needed.”

There’s also the experience itself.

“Part of this is getting them to understand what it’s like to be in the middle of a gigantic history-making event, and that’s part of what we do to in journalism,” Brown says. “They have a front seat to this huge event.”

Handling press

kathleen add cutline

Brittany R. Legasey ’13 works as a volunteer press assistant for the International Olympic Committee.

Brittany R. Legasey ’13, a master’s student in the School of Information Studies, is making sure members of the world media have their front seat to the excitement. She works as a volunteer press assistant for the International Olympic Committee, working at Endurance Village, which houses competitors in the biathlon and cross-country skiing events.

Legasey, who earned a bachelor’s degree in history, political science and international relations, applied online through the Olympic Organizing Committee website. She initially was enrolled in Newhouse as a first-year student and thought of participating in the NBC internship after hearing about the Vancouver experience from other students.

“I eventually decided that I didn’t want to be a journalist, so I opted to do something with press management at the Olympics because I focused on media strategy and media management in each of my three majors,” Legasey says.

After arriving in Russia Jan. 16, Legasey, who is also writing a blog for Syracuse.com, produced the English version of the press materials about Endurance Village. She is the only native English speaker working in press operations at the venue and works with two Russian counterparts.

“Primarily I manage the accreditation process for journalists visiting our venue, providing media passes when appropriate and making sure that the journalists stay within the appropriate areas of the complex,” she says. “This was particularly difficult during the two days journalist were allowed unrestricted access for tours.”

Exploring Sochi

Although she did take Russian courses at SU, challenges with the language and the transportation system and a two-hour commute each way on her work days have not stopped her from experiencing what she can while in Sochi.

“I’ve explored the city of Adler, where the Olympic Park is located, and the Black Sea with my Russian roommates,” she says. She also spends time with colleagues and connects with new people in the Olympic village, including athletes, through a social networking website.

The experience has changed Legasey’s view of the world and about media management.

“I learned that press operations is reactive rather than proactive,” Legasey says. “When I return to the states I hope to work doing media management for a political campaign, so I think my work here will be a huge asset to that aspiration.”

kathleen add cutline

NBC intern Cassie Burcar DiLaura ’14, left, stands in for talent during rehearsals with Olympic commentators Al Trautwig and Chad Salmela.

Small numbers of students had been going to the Olympics for many years with NBC through Newhouse, but it wasn’t until the Athens summer games in 2004 when larger groups started to assist at every winter and summer Olympics. The NBC interns go through an application and interview process before they are selected.

Students who have been to prior Olympics, such as the summer games in London two years ago, provide other students interested in applying with the best information.

“Those students come back and say it was an amazing experience. It gets them fired up about their careers,” Brown says.

  • Author
  • Faculty Experts

Kathleen Haley

  • Recent
  • Arts and Sciences Hosts Inaugural Scholarship and Research Gala
    Friday, May 9, 2025, By Sean Grogan
  • Chancellor Kent Syverud Honored as Distinguished Citizen of the Year at 57th Annual ScoutPower Event
    Thursday, May 8, 2025, By News Staff
  • New Maymester Program Allows Student-Athletes to Develop ‘Democracy Playbook’
    Thursday, May 8, 2025, By Wendy S. Loughlin
  • From Policy to Practice: How AI is Shaping the Future of Education
    Thursday, May 8, 2025, By Christopher Munoz
  • Kohn, Wiklund, Wilmoth Named Distinguished Professors
    Thursday, May 8, 2025, By Wendy S. Loughlin

More In Media, Law & Policy

New Maymester Program Allows Student-Athletes to Develop ‘Democracy Playbook’

Fourteen student-athletes will experience Washington, D.C., next week as part of a new Maymester program hosted by the Syracuse University Institute for Democracy, Journalism and Citizenship (IDJC). The one-week program, Democracy Playbook: DC Media and Civics Immersion for Student-Athletes, will…

Advance Local, Newhouse School Launch Investigative Reporting Fellowship Program

A new collaboration with Advance Local will provide Newhouse School journalism students opportunities to write and report on investigative projects with local impact for newsrooms across the country. The David Newhouse Investigative Reporting Fellowship program, which launched this year in…

Lauren Woodard Honored for Forthcoming Book on Migration Along Russia-China Border

Lauren Woodard, assistant professor of anthropology, has received the Spring 2025 Association for Slavic, East European and Eurasian Studies (ASEEES) First Book Subvention for her upcoming book on Russia’s migration policies on the Russia-China border. Woodard’s book is titled “Ambiguous…

Maxwell School Proudly Ranks No. 1 for Public Affairs in 2025

The Maxwell School of Citizenship and Public Affairs has earned the No. 1 overall spot in the latest U.S. News & World Report Best Public Affairs Schools rankings. This year’s top ranking follows Maxwell’s yearlong celebration of its founding 100…

Cultivation of Talent and Moral Compass Guide University Trustee Richard Alexander L’82

Over the last decade, Richard Alexander L’82 has navigated his chosen profession (the law) and his chosen passion (Syracuse University and its law school) through incredibly challenging waters. As partner, managing partner and chair of one of the nation’s most…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.